Earlier quoted context omitted.
But how can businesses may become known? I see that maybe image ads are of the peacock feather type. Informative ads, like a new movie being out in theaters, can actually be net-positive financially, at the expense of the strain on public attention.
> how can businesses may become known? Some argue all advertising should be banned. If that were to occur, the search burden would shift to consumers. We'd subscribe to curators like the Consumer Report or Wirecutter , storekeepers, et cetera and let them do the searching on our behalf. This article considers something weaker. No public advertising. No billboards. Direct mail, storefront displays, in-store advertisin…
Direct mail is the worst form of advertising, from a personal perspective and from an environmental perspective. You're littering directly onto others, and forcing them to deal with trash you created in the vain hope that some of them decide to act on that trash.
It all ought to be marked "Return To Sender" and placed back into the mail stream, so the original sender has to deal with disposal. Forcing entities to internalize negative externalities is the only way to stop them from creating those externalities to begin with.