Earlier quoted context omitted.
There's no way they're going to develop a completely new plane. It may have new branding, but it's going to be a 737 at the bones. Since when has the airline industry ever considered passenger misery?
Airlines consider passenger misery a benefit: https://news.ycombinator.com/item?id=21530964 Jules Dupuit, describing rail carriages, though the same logic applies: It is not because of the several thousand francs which they would have to spend to cover the third class wagons or to upholster the benches. ... [I]t would happily sacrifice this [expense] for the sake of its popularity. Its goal is to stop the traveler wh…
I tend to try to travel on Qatar, and their new business class cabins are amazing: https://www.qatarairways.com/en/onboard/qsuite.html
It's also cheaper than the (worse) business class on many other airlines.