I bet you could make some pretty good money with such a fleet running open races that members of the public can pay to drive in.
The self driving system could keep track of the number and severity of its safety interventions which could be used to give time penalties at the end of the race [1], so that the winner is determined by the skills of the humans.
Besides racing, you could also do car chases that recreate scenarios from action movies. Add in something to simulate guns, and you could do scenarios where a car with a driver and a couple armed passengers is trying to escape a couple pursuing cars, each with a driver and armed passenger.
[1] Or maybe actually do the time penalties during the race. If the self driving system has to take over from you, it could slow you down for a bit before returning control to you.