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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#431

Post by gamblor956 »

mulmen wrote: post #404
Touche wrote: post #382

Earlier quoted context omitted.

Wait, what? GCP isn't just the productization of their internal infrastructure?

Neither is AWS, or Azure. Cloud platforms are their own product. Only one company needs Google's internal infrastructure. That company is called Google. The lessons learned in building those systems can be applied to more generalized solutions which can be sold as standalone products.

AWS and Azure are both used internally at Amazon and MS, respectively, and both began as internal products.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#432

Post by ksec »

altgoogler wrote: post #414

Googler here. My opinions are my own; I have no non-public knowledge on this topic. I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023. > said people with knowledge of the matter. As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw som…

Yes, it could have been Google's competitor making up these stories so enterprise customers would stop and think before switching, it is also better for competitors's sales to pitch on the potential of a shuttered GCP, which you can tell full well if I was a sales I would be referencing this article.

And it wouldn't matter of there wasn't even an ounce of truth there, Google's reputation on future roadmap, communication, marketing and product dropping has always been on the negative.

Google needs to work hard to earn customer's trust. That is the basic fundamental of doing business. Microsoft is still working their asses off because of what they have done during IE era.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#433

Post by jpeg_hero »

Will_Do wrote: post #388
jpeg_hero wrote: post #334

Wow, this is a real indictment of goog’s plan to take the loot from ads and spend to diversify. They basically invented the cloud model, and if they don’t have the culture and the ability to expand to this most naturally of expansion areas.. they are doomed. There is something seriously broken at google. This puts Larry quitting in more context. He’s lost confidence in google doing this, then there is nothing left fo…

I agree with the general sentiment. It is staggering that they have spent at least 10s of billions if not > 100b trying to diversify away from ads and still do not have meaningful alternative revenue stream. It is one of the biggest mysteries to me. How is it possible to throw so much money and so many smart people at so many different problems and have no results? Microsoft and Amazon don't seem to have this problem…

Yeah, ads best medium since golden age of tv and it’s not like it’s all strikeouts. They’ve had insanely successful addons:

- maps

- gmail / google domains / docs

- chrome / chrome box / chrome books

- Android

- YouTube

It just seem like the “dream is dead”. Great business though.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#434

Post by gamblor956 »

shadowtree wrote: post #239

They put the guy that ran ORACLE'S CLOUD STRATEGY in charge of GCP. ORACLE'S. CLOUD. STRATEGY. Let's hire Thomas Kurian, bang up job on Fusion and ... oh wait, what do you mean with 'total failure'? Oracle bought Sun, it had the keys to be the third force against AWS and MSFT - and they totally blew it. Just an amazing fumble, worse than MSFT and smartphones.

Are we talking about the same Oracle Fusion that powers most of the world's corporation's accounting backends today (including Netsuite, which Oracle acquired several years ago)?

Because if so, he did a pretty good job of achieving his objective: establishing market dominance in the face of superior competing products.

Hiring Kurian is a message to investors that Google is serious[1] about trying to take over the cloud platform space, through any means necessary.

[1] At this moment, at least. Given Google's history, their actual commitment to their cloud platform remains to be seen.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#435

Post by mulmen »

Touche wrote: post #424
mulmen wrote: post #404

Earlier quoted context omitted.

Neither is AWS, or Azure. Cloud platforms are their own product. Only one company needs Google's internal infrastructure. That company is called Google. The lessons learned in building those systems can be applied to more generalized solutions which can be sold as standalone products.

I don't doubt that Amazon.com runs on its own dedicated "installation" of AWS, but are you saying that it doesn't run on AWS at all? That doesn't jive with the infamous "API mandate" email that Bezos wrote that essentially kicked off AWS. Have I been misunderstanding that email all along?

If you think the API mandate necessitated or created AWS then yes, you misunderstand that memo. The API memo simply mandated a service-oriented architecture. That can run on any compute and indeed predates AWS by several years.

The origins of AWS are entirely unrelated, Amazon simply realized it was good at operating infrastructure. This led to the conception of offering infrastructure as a service. The initial AWS service offerings were built based on Amazon's experience and expertise but were not the literal internal services of Amazon.

See https://www.networkworld.com/article/2891297/the-myth-about-... for more historical details.

Amazon (or Google, or Microsoft) is an anomaly, the things Amazon needs to operate Amazon.com are very very different from what most companies need. The internal services and architecture are purpose built although today they do heavily leverage AWS under the hood. Amazon.com is just a customer of AWS, there's no special installation.

Almost nobody needs Amazon.com's infrastructure (except Amazon) or could even afford to staff it. What people do need are generalized, managed services they can combine for their own use cases.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#436

Post by leppr »

jjeaff wrote: post #410
asplake wrote: post #63

Earlier quoted context omitted.

However tempting (and it is very tempting), how much they’ve already spent should never figure in this kind of decision (aka the sunk cost fallacy). What matters is the return they will get from future commitments.

That, and the strong signaling it would create if they did drop it. That signal being, never ever use a Google product for Enterprise purposes.

More precisely, always have a backup plan. Nothing wrong with running on GCP if you're using it in a platform-abstract way (either by using it as a simple hosting provider, or by going through a layer like the "serverless" framework).

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#437

Post by t34543 »

ksec wrote: post #418
prepend wrote: post #347

Earlier quoted context omitted.

Maybe this helps GCP as the leak now makes this reputational for GOOG. They’ll have to keep it running to prevent people leaving because of the leak so they’ll do something drastic like pledge 10 years of support or something. This is what has always terrified me about GCP. The business mode wasn’t there so I haven’t done anything serious since they killed/overhauled app engine years ago (aws seems to always make stu…

It always seems to me Google won the Search Engine battle, ads became their revenue source, and that is it. Android came out of necessity and stupidity of Microsoft at the time. Comparatively speaking they are incompetent both Technically and Manageability, compared to Amazon and Azure, or to better phase it compared to Jeff Bezos and Satya Nadella. It remains to be seen now Google CEO Sundar Pichai, now also Alphabe…

Google could very well be a one hit wonder. Coming from someone who works at a company with one successful product and many failed ones: Maybe they are too wealthy to want a second success. Life is cozy.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#439

Post by [deleted] »

foobiekr wrote: post #430
pinewurst wrote: post #393

Earlier quoted context omitted.

Why? They're the people (including ads) that keep the company afloat. GCP is just another sideshow, albeit a large one.

For one thing, there is a lot of resentment about their lower quality bar. I am not a googler and never have been, but GCP has hired a lot of people I wouldn't hire even on a dare.

[deleted]

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#440

Post by markdown »

mrosett wrote: post #15

I can't imagine a more damaging leak for Google Cloud. A company that's already notorious for abandoning projects now has a public date for when they'll abandon cloud. How could anyone in their right mind start building on GCP? They may as well shut it down today.

Nice try, Bezos.
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