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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#242

Point to remember- they are number 4. And beating a fast rising azure is going to be close to impossible.

It really depends on how you split the numbers. It's kind of like saying SQL and Excel are the most popular programming languages... yeah, but they've captured a far different market than most people would consider to be the "programming" field.

A service that only exists in China to serve the Chinese audience may be bigger than worldwide services that serve worldwide audiences, but it's kind of irrelevant if you're not a Chinese company doing business exclusively in China.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#243
> Ultimately, the Google executives decided in the spring of 2018 that the cloud computing opportunity was simply too big to give up on.

All of the anecdotes in this article are from early to mid 2018.

So why is someone leaking these stores 18 months later?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#244

Earlier quoted context omitted.

Worst than that. Google only seems interested in huge successes. Things like Google Reader had healthy user bases when Google came for them in the night. They could even sell most of the products they murder to someone else for millions.

> Things like Google Reader had healthy user bases when Google came for them in the night. I wonder if anyone in Google management ever looks back and regrets that decision? It's still always being brought up, even 6.5 years later.

I always see google reader talked about on hackernews, but has a comparable product not have been made by someone else yet?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#245
post #7

I couldn't help but laugh out loud when I saw this headline on Twitter. It's just kisses fingers . So now that everyone knows they are waffling on whether to stay in the business (and have a deadline), Microsoft and Amazon just need to increase the competitive intensity for the next few years to drive Google out and instead of cloud computing being an oligopoly it'll be a duopoly. If you're a startup you should serio…

There's no reason for anyone to preemptively colo their workload now in anticipation of higher prices. You can't predict the future. Just build your workloads to be cloud agnostic. If prices ever change, then you can move your workload wherever it makes sense at that time. Locking yourself into a colo architecture is just as risky as locking yourself into AWS.

>Locking yourself into a colo architecture is just as risky as locking yourself into AWS

That's the game theoretical predicament: Colo's can take advantage of all this and increase their prices as well.

We just don't know how this whole thing will shake out. Given that uncertainty, I think you're proposing the only reasonable way forward for a little guy.

Be agnostic. Meliorate your market position by differentiating in some key area of your business where you can actually secure a competitive advantage.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#246
post #115

Earlier quoted context omitted.

Microsoft Azure: The cloud service that wont abruptly close out of nowhere with no transition plan leaving you stranded, and a service that actually comes with that thing you call when you need help and support. The marketing writes itself.

Mostly all you need to know about Microsoft's support lifecycle is that my Windows Mobile phone just got a security patch on Patch Tuesday, and apparently Microsoft also extended its support an extra month into January just because. Microsoft platforms most people think are long dead and buried still get maintenance updates years later.

Like the Microsoft Azure "German Cloud", assured to be GDPR compliant. We spent quite some time and money to migrate from AWS to that solution in 2017.

Guess what? It has been shut down by the end of 2019.

We're back on AWS now. We were (I guess) not an insignificant customer, paying around 8k €/month, with the prospect of growing significantly (which has happened in the mean time, but on AWS).

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#247
post #7

I couldn't help but laugh out loud when I saw this headline on Twitter. It's just kisses fingers . So now that everyone knows they are waffling on whether to stay in the business (and have a deadline), Microsoft and Amazon just need to increase the competitive intensity for the next few years to drive Google out and instead of cloud computing being an oligopoly it'll be a duopoly. If you're a startup you should serio…

There's no reason for anyone to preemptively colo their workload now in anticipation of higher prices. You can't predict the future. Just build your workloads to be cloud agnostic. If prices ever change, then you can move your workload wherever it makes sense at that time. Locking yourself into a colo architecture is just as risky as locking yourself into AWS.

You don’t have to use multiple clouds day to day, but forcing yourself to design your applications in cloud-agnostic ways makes it worthwhile.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#248

I worked with GCP on a small ( Somewhere down the line, they came back to me to let me know that I had not given them clear instructions and what I had asked was impossible. In the meanwhile, an intern in my team had got the entire solution up-and-running on a small, self-hosted containerized service. I showed them and they mumble about something to be fixed and how they'll get back to me. All in all, a complete wast…

Azure support is literally amazing. Super easy to engage, perfect follow through every time, and thier techs are competent as hell.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#249
post #12

Reminds me of Ray Noorda[1]. Nothing good ever happens when companies focus entirely on their competitors. If Google really wants to beat Amazon & Microsoft in "Cloud", they should focus entirely on the customer and the value they can provide that customer. [1] https://en.wikipedia.org/wiki/Ray_Noorda

Focusing on the customer is the only thing a company should be doing, I'm astonished how often people seem to forget this.
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