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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#91

The Information is a fantastic source, and I subscribed to support the excellent original reporting that comes out of it. Most of the news will get disseminated by other blogs and news journals in the next day or so, but The Information is pretty good if you want tech news first. A big nugget from behind the paywall: "This person said the group’s leaders didn’t explicitly state what would happen to the cloud division…

Curious about what others think of the price. $399/year is pretty steep. Compared to, say Ben Thompson who I do subscribe to for $120/year. For younger (<=30) folks, there's a $199/year discounted price.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#92

You have to wonder whether "must be number 1 or 2" came out of some pop-management text. What exactly is wrong with being on the list of potential cloud providers for almost every project? Have you ever been on a non-MS project where someone didn't at least mention GCP instead of AWS? Google being as profitable as it is can afford options. Why not sit around in number 3 spot?

No.

No CTO who valued their career would go with GCP. “No one ever got fired for choosing AWS/Microsoft”. Even if Azure isn’t held in as high esteem as AWS, businesses trust Microsoft.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#93
post #85
post #7

I couldn't help but laugh out loud when I saw this headline on Twitter. It's just kisses fingers . So now that everyone knows they are waffling on whether to stay in the business (and have a deadline), Microsoft and Amazon just need to increase the competitive intensity for the next few years to drive Google out and instead of cloud computing being an oligopoly it'll be a duopoly. If you're a startup you should serio…

If you're a startup you should seriously consider colocation for as many of your workloads as possible The vast majority of startups do not succeed or fail based upon their ability to control their datacenter spend. They succeed or fail based upon their ability to attract customers and grow revenue. Colocating and managing your own servers instead of taking advantage of the ease of using the cloud will only be a dist…

The person you have to hire to manage that would cost 10x a public cloud bill

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#95
post #40

The crazy part about this is that in the meeting of setting targets one option that came up was folding the cloud unit entirely. And this was already after billions invested. I don't really believe that they will leave the cloud wars, but still goes to show you the scale and profitability of their ad business and how central it is that even after billions of invested they can still decide to shutter something. Doesn'…

Why not abandon a project that isn’t successful just because you invested billions? Doing the opposite is the definition of the “sunk cost fallacy”.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#97
post #7

I couldn't help but laugh out loud when I saw this headline on Twitter. It's just kisses fingers . So now that everyone knows they are waffling on whether to stay in the business (and have a deadline), Microsoft and Amazon just need to increase the competitive intensity for the next few years to drive Google out and instead of cloud computing being an oligopoly it'll be a duopoly. If you're a startup you should serio…

I don't really understand why its a duopoly, if you restrict yourself to a few basic services surely you can easily switch?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#98

The Information is a fantastic source, and I subscribed to support the excellent original reporting that comes out of it. Most of the news will get disseminated by other blogs and news journals in the next day or so, but The Information is pretty good if you want tech news first. A big nugget from behind the paywall: "This person said the group’s leaders didn’t explicitly state what would happen to the cloud division…

Wow, that they're not profitable is really surprising given how much money AWS makes.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#99
post #93
post #85

Earlier quoted context omitted.

If you're a startup you should seriously consider colocation for as many of your workloads as possible The vast majority of startups do not succeed or fail based upon their ability to control their datacenter spend. They succeed or fail based upon their ability to attract customers and grow revenue. Colocating and managing your own servers instead of taking advantage of the ease of using the cloud will only be a dist…

The person you have to hire to manage that would cost 10x a public cloud bill

It's a classic pre-mature optimization. Source: Guy who manages 'private cloud'
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