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Weather Underground redesign

wunderground.com

1–10 of 23 posts

Re: Weather Underground redesign

#2
I'm feeling a whitespace backlash building within me. Perhaps as a natural evolution to "below the fold" making its way into web design, I'm starting to think poorly of websites that place their content low in the viewport. WU's redesign puts the top of the content about halfway down the viewport, but the entire header, including the nav tabs, could be half as tall if they tried; I doubt anybody is typing sentences into their massive search box.

Re: Weather Underground redesign

#6
post #2

I'm feeling a whitespace backlash building within me. Perhaps as a natural evolution to "below the fold" making its way into web design, I'm starting to think poorly of websites that place their content low in the viewport. WU's redesign puts the top of the content about halfway down the viewport, but the entire header, including the nav tabs, could be half as tall if they tried; I doubt anybody is typing sentences i…

Yeah, the level of WU branding and website administrative stuff at the top even after the first visit is annoying.

Hopefully they will keep working on it. Their mobile webapp is very good at not wasting my time.

Re: Weather Underground redesign

#7
post #5

Is it just me, or is their choice of name a terrible branding decision? It's bothered me for quite a while. I'm surprised they haven't been lampooned on Fox News as being a terrorist weather outlet.

Wikipedia (I'm not certain if this is for real or not): Based in Ann Arbor, Michigan, it was founded in 1995 as an offshoot of the University of Michigan's Internet weather database. The name is a reference to the 1960s militant radical terrorist student group the Weather Underground, which also originated at the University of Michigan.

http://en.wikipedia.org/wiki/Weather_Underground_(weather_se...

Re: Weather Underground redesign

#9
post #5

Is it just me, or is their choice of name a terrible branding decision? It's bothered me for quite a while. I'm surprised they haven't been lampooned on Fox News as being a terrorist weather outlet.

My mother literally thought the weather site was somehow associated to the radical leftist organization.
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