Earlier quoted context omitted.
That doesn't really make sense to me. I'm willing and able to pay for an ad-free experience. I will never ever click on an ad. Ever. I adblock like crazy. I don't see how I'm at all valuable to advertisers. And I suspect I'm nowhere near alone when it comes to people who would pay for no ads. A quick search claims FB's annualized average ad revenue per user for 2018 was just under $25[0]. If I got value out of FB (I…
It's not as simple as charging ad revenue per user. Only a small subset of users can/would afford to pay $25/yr for Facebook, and these users are arguably the most valuable to advertisers. Therefore by letting them skip ads, FB would lose out on more than $25/yr/user. It might be profitable at something like $1,000/yr, but who would pay that?
And besides, there's always a number that works out to a break-even point. Maybe it's above $25/yr, but suggesting it's as high as $1000/yr is absurd. Even if it's $100/yr, I'd still bite (not for FB, but for a site I'd actually get use out of to the degree that many people do with FB). Sure, that further reduces the pool of people who could/would pay, but it'd still be an available option for some people.