141–150 of 343 posts
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I feel the same way. Imagine how Steve Jobs would feel if he found out you could go to an Apple store, buy a Macbook and an iPhone, and still have to buy an additional cable to connect them together!
He would wonder why they need a physical cable to connect at all.
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There's another way to think about this. Privacy is a human right. If your business model is built on violating human rights at scale then I'm not going to have a lot of sympathy for you if technology kills your business. The lesson from Apple is build something great, something that people love, and they will pay you for it.
Agreed about privacy. So how is apple helping websites get paid?
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iOS apps have an advertising identifier that can be reset by the user. There are of course other ways to fingerprint the devices, but they will get your app removed from the App Store if you're using them for advertising. (If you're caught of course.)
Apple is “cracking down” on ad targeting, while simultaneously helping iOS apps track and target users through a unique advertising ID.
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Agreed about privacy. So how is apple helping websites get paid?
See Privacy Preserving Ad Click Attribution For the Web: https://webkit.org/blog/8943/privacy-preserving-ad-click-att...
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Apple under Steve Jobs 2005 and Apple under Tim Cook now are different beasts. Steve would go crazy at the executives releasing all the buggy/unpolished products Apple released recently. Imagine the Macbook keyboard or the Touchbar being released under Steve. iPod was a great product. But time has changed, and I would be cautious in extrapolating that experience to Apple today. I can't imagine Apple executives saying…
I feel the same way. Imagine how Steve Jobs would feel if he found out you could go to an Apple store, buy a Macbook and an iPhone, and still have to buy an additional cable to connect them together!
Connecting an iPhone to a Mac is a niche activity these days, and anyone who needs to do that surely understands what USB-A and USB-C are.
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The demand for highly-targeted users is what drives up prices. Since Safari users all look the same now and can't be highly targeted, they have lost that high-end demand and prices have fallen to generic display rates.
I would disagree. "People who can afford Apple gadgets" is a desirable high-income audience. I wouldn't be surprised if it was broken out as a special category for purchase by FB and GOOG soon.
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That's not how they work. What you're seeing is the issue with not having data shared between networks and the resulting poor targeting. Retargeting has better results than any other type of targeting but unfortunately there's a gap between the ecommerce systems knowing you bought something and the ad networks used to market those ads. It's easy to drop a pixel and say you looked at a product, but it's much harder to…
Amazon has been repeatedly showing me office chair casters as a suggestion after I bought a set on Amazon. Despite having much better information on things I actually spend money on than the average ad network (all my devices have adblockers), Amazon isn't clever enough to figure out that I'm probably done with that product category for years.
A summary is that your adblocking may have an impact on syncing stats, your purchases are not unique enough to matter for that category, serving some ad is better than serving no ad, and it maybe better to show you that impression however worthless than to bother with something else considering the auction dynamics at that point in time.
I was talking to my friend about this the other day. He's an executive at an ad company (not Google). He had an interesting take on this: Yes, it is in fact working and breaks targeting and retargeting. But what is the outcome of that? The CPMs (how much the website makes) are 10x higher for re/targeted ads. So as they stop working, do you think the website will cut their revenue? No, they'll either put up a paywall,…
Your proposed tradeoff space are not the only two options. As a ‘third way’, you can match ads to real content, and have audience interests and advertiser interests aligned. Folks who try this, find it works, in some cases only a percentage point or two worse than high end retargeting, and in most cases, better than retargeting when sold by third party or retargeting across run of site. EDIT: CPC (cost-per-click) and…
Regardless, i think an ad service with only contextual ads will either fail, or end up implementing the wheel (targeted ads) to survive. tracking adtech does lead to more effective, less intrusive ads in the average case. The tech that will dethrone google will be a service that matches buyers and sellers better than google.
I was talking to my friend about this the other day. He's an executive at an ad company (not Google). He had an interesting take on this: Yes, it is in fact working and breaks targeting and retargeting. But what is the outcome of that? The CPMs (how much the website makes) are 10x higher for re/targeted ads. So as they stop working, do you think the website will cut their revenue? No, they'll either put up a paywall,…
That would be a great alternative. I buy Apple stuff because the business model is simple. I give them money and they give me stuff.
> In comparison, 79% of people who use Google’s Chrome browser allow advertisers to track their browsing habits on mobile devices through cookies.
Something to keep in mind the next time you see someone from Google complaining about how Apple won’t allow Google Chrome to run natively on the iPhone.