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Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

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Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#91

Post by criddell »

buboard wrote: post #76

Is apple offering an alternative for blogs to make money or should they have cake instead? Brave browser does it better than apple. I can already see webmasters sending users to download brave instead of safari Apple doesn't care about the web (why should they?). Their iAds thing went nowhere. (please enlighten me if apple is offering an alternative. i d love to use it)

There's another way to think about this. Privacy is a human right. If your business model is built on violating human rights at scale then I'm not going to have a lot of sympathy for you if technology kills your business.

The lesson from Apple is build something great, something that people love, and they will pay you for it.

Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#92

Post by criddell »

lexicality wrote: post #73
Zanni wrote: post #21

Earlier quoted context omitted.

I like targeted ads, but I want them targeted to the content I'm consuming, not me personally. If I'm reading a blog or article on rock climbing, then, yeah, show me ads for all the gear. I'm interested. But don't show me an ad for an Instant Pot because I googled it last week. That's creepy.

Adverts that relate to the content they're next to are contextual ads, rather than targeted ads. They're apparently not very good for advertisers.

They are the only ethical kind.

Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#93

Post by viscanti »

dmitrygr wrote: post #86
manigandham wrote: post #33

Earlier quoted context omitted.

The demand for highly-targeted users is what drives up prices. Since Safari users all look the same now and can't be highly targeted, they have lost that high-end demand and prices have fallen to generic display rates.

I would disagree. "People who can afford Apple gadgets" is a desirable high-income audience. I wouldn't be surprised if it was broken out as a special category for purchase by FB and GOOG soon.

Usually ads care about more demographic data than just device type. Unless you are advertising iPhone cases you probably care more about other data.

Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#94

Post by iscrewyou »

kevindong wrote: post #90

> A Criteo spokeswoman said that by making the ad-blocking feature automatic in Safari, Apple “does not truly promote choice for the users of its browser.” That's an... interesting take on the situation.

Solution would be pop ups asking for each choice on the device....kind of like the way ad agencies like it.

Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#95

Post by Deimorz »

_bxg1 wrote: post #37

Let us not forget that Apple isn't doing this out of altruism, but 50% because it hurts their competitors and 50% because it makes their users happy. That said, being 50% motivated by making their users happy is more than can be said about Google or Facebook. Edit: To be clear, I am an Apple customer and it's mainly on privacy grounds. I just like to keep realistic expectations about their present and future behavior…

I like the term that Ben Thompson (who writes Stratechery) uses for this kind of thing: "strategy credit":

> Strategy Credit: An uncomplicated decision that makes a company look good relative to other companies who face much more significant trade-offs. For example, Android being open source

More here: https://stratechery.com/2013/strategy-credit/

Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#96

Post by ridiculous_fish »

_bxg1 wrote: post #37

Let us not forget that Apple isn't doing this out of altruism, but 50% because it hurts their competitors and 50% because it makes their users happy. That said, being 50% motivated by making their users happy is more than can be said about Google or Facebook. Edit: To be clear, I am an Apple customer and it's mainly on privacy grounds. I just like to keep realistic expectations about their present and future behavior…

At an Apple all-hands around 2005, an employee asked Steve why they made the iPod, and he said "because we love music." And the answer was so simple and so earnest, that you just knew it was true.

Apple, for better or for worse, makes products based on what its executives personally want to use. That's not the only consideration, but it's unusually salient compared to other companies.

My guess is that Apple works to limit ad tracking because its executives personally do not want to be tracked.

Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#97

Post by Ensorceled »

lexicality wrote: post #73
Zanni wrote: post #21

Earlier quoted context omitted.

I like targeted ads, but I want them targeted to the content I'm consuming, not me personally. If I'm reading a blog or article on rock climbing, then, yeah, show me ads for all the gear. I'm interested. But don't show me an ad for an Instant Pot because I googled it last week. That's creepy.

Adverts that relate to the content they're next to are contextual ads, rather than targeted ads. They're apparently not very good for advertisers.

They are not "as good". Advertiser are addicted to demo, behavioural and interest targeting because that is what Google and Facebook gave them.

Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#98

Post by saagarjha »

kevindong wrote: post #90

> A Criteo spokeswoman said that by making the ad-blocking feature automatic in Safari, Apple “does not truly promote choice for the users of its browser.” That's an... interesting take on the situation.

Apple doesn't promote choice, but it's not because Intelligent Tracking Prevention is on by default. (Also, it's not an "ad-blocking" feature…)

Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#99

Post by Ididntdothis »

kevindong wrote: post #90

> A Criteo spokeswoman said that by making the ad-blocking feature automatic in Safari, Apple “does not truly promote choice for the users of its browser.” That's an... interesting take on the situation.

Whenever I hear a lobbyist or business person talk about “choice” or “freedom” it’s usually bad for people....

Re: Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

#100

Post by dmitrygr »

radicaldreamer wrote: post #89
dmitrygr wrote: post #86

Earlier quoted context omitted.

I would disagree. "People who can afford Apple gadgets" is a desirable high-income audience. I wouldn't be surprised if it was broken out as a special category for purchase by FB and GOOG soon.

iPhones are popular across income distribution and Macs are a very small market compared to phones

Not really at all. iPhones are only "very" popular in US (high average income) and among the wealthy elsewhere.

A 20-second googling produces one example: https://www.forbes.com/sites/toddhixon/2014/04/10/what-kind-...

Google around for more.

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