71–80 of 343 posts
I'd like to see a p2p mesh network where articles stripped of ads are upvoted, annotated, and shared. Something like outline, but truly distributed. The markup doesn't allow for embedded javascript or cookies. If it were to get popular, a microtransaction system could be built on top to pay the authors. In fact, payment could serve as one kind of ranking heuristic. Store articles in a blockchain and garbage collect t…
I'd like to see a p2p mesh network where articles stripped of ads are upvoted, annotated, and shared. Something like outline, but truly distributed. The markup doesn't allow for embedded javascript or cookies. If it were to get popular, a microtransaction system could be built on top to pay the authors. In fact, payment could serve as one kind of ranking heuristic. Store articles in a blockchain and garbage collect t…
Earlier quoted context omitted.
> No, they'll either put up a paywall. Personally, I think I'm fine with that, provided the paywalls get cheaper—right now, they're all very clearly more expensive than what you'd make in ad revenue. Of the two options, paying content creators for what they produce seems much more "healthy" for society. > or put 10x more ads on their page. If the site becomes impossible to browse, I will leave. > And those ads will f…
I like targeted ads, but I want them targeted to the content I'm consuming, not me personally. If I'm reading a blog or article on rock climbing, then, yeah, show me ads for all the gear. I'm interested. But don't show me an ad for an Instant Pot because I googled it last week. That's creepy.
They're apparently not very good for advertisers.
Overall this doesn't make much of a long-term difference. Ad serving will shift to first-party with DNS or entire reverse proxies and is already in progress. Apple has made some solid improvements but should now focus on not letting Safari become the next IE. The real impact changing the adtech industry is new regulations around data and privacy. That will change everything in a few months.
also, people will sell/buy incentivized installs
I was talking to my friend about this the other day. He's an executive at an ad company (not Google). He had an interesting take on this: Yes, it is in fact working and breaks targeting and retargeting. But what is the outcome of that? The CPMs (how much the website makes) are 10x higher for re/targeted ads. So as they stop working, do you think the website will cut their revenue? No, they'll either put up a paywall,…
Apple is not willing to understand the whole dynamic in the ads market, including publishers trying to game with the system all time. I've observed the worst on what those publishers can do and am pretty sure about that they will find out a "creative" way to make up for the revenue loss. Of course, I'm not saying this will be user-friendly; publishers tend to be more "creative" when it tries to rather exploit users.
Apple doesn't care about the web (why should they?). Their iAds thing went nowhere.
(please enlighten me if apple is offering an alternative. i d love to use it)
Earlier quoted context omitted.
> No, they'll either put up a paywall. Personally, I think I'm fine with that, provided the paywalls get cheaper—right now, they're all very clearly more expensive than what you'd make in ad revenue. Of the two options, paying content creators for what they produce seems much more "healthy" for society. > or put 10x more ads on their page. If the site becomes impossible to browse, I will leave. > And those ads will f…
I like targeted ads, but I want them targeted to the content I'm consuming, not me personally. If I'm reading a blog or article on rock climbing, then, yeah, show me ads for all the gear. I'm interested. But don't show me an ad for an Instant Pot because I googled it last week. That's creepy.
Earlier quoted context omitted.
> No, they'll either put up a paywall. Personally, I think I'm fine with that, provided the paywalls get cheaper—right now, they're all very clearly more expensive than what you'd make in ad revenue. Of the two options, paying content creators for what they produce seems much more "healthy" for society. > or put 10x more ads on their page. If the site becomes impossible to browse, I will leave. > And those ads will f…
I like targeted ads, but I want them targeted to the content I'm consuming, not me personally. If I'm reading a blog or article on rock climbing, then, yeah, show me ads for all the gear. I'm interested. But don't show me an ad for an Instant Pot because I googled it last week. That's creepy.
And if you opt-in, you get paid using their cryptocurrency Basic Attention Token: https://www.theverge.com/2019/11/13/20962085/brave-beta-1-0-...
Earlier quoted context omitted.
Apple is not willing to understand the whole dynamic in the ads market, including publishers trying to game with the system all time. I've observed the worst on what those publishers can do and am pretty sure about that they will find out a "creative" way to make up for the revenue loss. Of course, I'm not saying this will be user-friendly; publishers tend to be more "creative" when it tries to rather exploit users.
The engineers at Apple are well aware of the games that adtech plays.
Let us not forget that Apple isn't doing this out of altruism, but 50% because it hurts their competitors and 50% because it makes their users happy. That said, being 50% motivated by making their users happy is more than can be said about Google or Facebook. Edit: To be clear, I am an Apple customer and it's mainly on privacy grounds. I just like to keep realistic expectations about their present and future behavior…