Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

Post by Zanni » Mon, Dec 09, 2019, 10:51 PM UTC

Wowfunhappy wrote: post #12

jedberg wrote: post #7

I was talking to my friend about this the other day. He's an executive at an ad company (not Google). He had an interesting take on this: Yes, it is in fact working and breaks targeting and retargeting. But what is the outcome of that? The CPMs (how much the website makes) are 10x higher for re/targeted ads. So as they stop working, do you think the website will cut their revenue? No, they'll either put up a paywall,…

> No, they'll either put up a paywall. Personally, I think I'm fine with that, provided the paywalls get cheaper—right now, they're all very clearly more expensive than what you'd make in ad revenue. Of the two options, paying content creators for what they produce seems much more "healthy" for society. > or put 10x more ads on their page. If the site becomes impossible to browse, I will leave. > And those ads will f…

Post by jsonne » Mon, Dec 09, 2019, 10:51 PM UTC

Someone wrote: post #8

Does this cover iOS apps, too? If so, that could mean fewer iOS apps will get written. If not, is that only on technical grounds (it may be easier to hide what data apps send out) or (also) because it is good for Apple if one has to write an iOS apps to better track users?

Post by manigandham » Mon, Dec 09, 2019, 10:51 PM UTC

inetknght wrote: post #19

manigandham wrote: post #14

Overall this doesn't make much of a long-term difference. Ad serving will shift to first-party with DNS or entire reverse proxies and is already in progress. Apple has made some solid improvements but should now focus on not letting Safari become the next IE. The real impact changing the adtech industry is new regulations around data and privacy. That will change everything in a few months.

Good. If the ads are served from the first party domain that should make it a hell of a lot easier to attribute mal-action to that specific first party instead of offloading blame elsewhere.

Post by manigandham » Mon, Dec 09, 2019, 10:53 PM UTC

grumblez wrote: post #3

Breaking News: Advertisers concerned feature is working as advertised.

Post by gruez » Mon, Dec 09, 2019, 10:55 PM UTC

Wowfunhappy wrote: post #16

harikb wrote: post #9

Earlier quoted context omitted.

They say "nearly-unique" - I get an odds of '1 in 50,000'. Granted, that may be enough combined with IP or some other factor as a transient/session cookie. However the hash might change as soon as a plugin or some dependency is updated.

Combine my Canvas fingerprint (which a plugin update won't change) with my rough location (based on IP address), and I have to imagine you'd get very, very close to identifying me.