> The way you get lots of users is to make the product really great. That is wrong – or, at the very least, incomplete. "Build it and they will come" is the dream and misconception of every programmer who's talented at software development but not at sales. Hell, this is the number one advice of every business how-to book ever: You can't rely on people finding out about your great product by chance, you need to put i…
Well, the amount of marketing required strongly depends on the quality of and demand for your product.
I built a software product and launched it with very very minimal marketing (I emailed a blogger and published it on a mailing list).
People liked my app so much that I had a 1000 downloads within a few weeks (which I consider decent for a somewhat niche app).
Working on that app has since become my full time job, and I do very minimal marketing.
Maybe I could make more revenue if I focussed more on marketing, but to be honest I'm pretty amazed how well word of mouth advertising works.