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Ask HN: What mistakes did you make when starting as a consultant/freelancer?

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Re: Ask HN: What mistakes did you make when starting as a consultant/freelancer?

#171

Setting my rates too low. Here's what I figured out those many years ago. Clients who are cheap are also really into wasting your time and trying to micromanage the project. Clients who will pay a lot more also give you latitude to do your job (after all they're paying you to be the expert). Keep jacking up your rates with each new client until you hit a ceiling. Whatever you're charging now, without even knowing wha…

When you charge low rates people will assign low value to your work and assume that you are entry-level.

Even when they know your work is of good quality they will think that by being unaware of its worth you are probably not very experienced. Last but not least you of course get exploitative clients that way.

The worst thing you can do is offering free work for "friends". Often they will not even say "thank you" or use the actual work you delivered.

Re: Ask HN: What mistakes did you make when starting as a consultant/freelancer?

#173

Earlier quoted context omitted.

Maybe a couple examples would explain what I think people mean. You're getting dinner with a friend, and they mention their new friend just started a company and is looking for some people who do X. You don't really do X, you do Y, but a lot of people who do X also need Y. On the 0 to 10 scale: 0: "I don't really do X, thanks for thinking of me." 3: "Hey, I don't really do X, but he may need Y. Let him/her know if th…

Important to note that implicit in this example is that you're meeting with friends/acquaintances who are in positions to refer you to this kind of work on a regular basis. That's the other side of networking - if you're not a naturally outgoing person it means putting in the effort to socialize with the right kind of people regularly and make sure they know what kind of work you do / skills you have.

If people don't like doing it,then they need to make sure the entire internet knows about them: bligs,articles, etc. This is one of the ways for introverts to deal with it.

Re: Ask HN: What mistakes did you make when starting as a consultant/freelancer?

#174
post #9

Setting my rates too low. Here's what I figured out those many years ago. Clients who are cheap are also really into wasting your time and trying to micromanage the project. Clients who will pay a lot more also give you latitude to do your job (after all they're paying you to be the expert). Keep jacking up your rates with each new client until you hit a ceiling. Whatever you're charging now, without even knowing wha…

Is it better to charge per project or per hour?

None of those two. Charge by value you deliver. You can build a 100K car in an hour? Excellent.

Don't punish yourself by charging only $100 for the hour you worked on it.

Know your value - which in capitalism depends on market demand - and charge accordingly.

When you are a distinguished expert you can charge more of course as well.

Make a name for yourself and ensure that everybody knows upfront that you are not a "cheap outsourcing" drone.

Re: Ask HN: What mistakes did you make when starting as a consultant/freelancer?

#176
post #9

Earlier quoted context omitted.

Is it better to charge per project or per hour?

None of those two. Charge by value you deliver. You can build a 100K car in an hour? Excellent. Don't punish yourself by charging only $100 for the hour you worked on it. Know your value - which in capitalism depends on market demand - and charge accordingly. When you are a distinguished expert you can charge more of course as well. Make a name for yourself and ensure that everybody knows upfront that you are not a "…

> You can build a 100K car in an hour? Excellent.

Why wouldn't ur hourly rate be 100k then (vs $100) ?

Re: Ask HN: What mistakes did you make when starting as a consultant/freelancer?

#177
Not making the client pay specifically and separate for travel. It should cost them more to have you come over to their office. That way incentives are aligned. That way they'll book all weeks meetings in one day, instead of having you come over to their office every day.

And ensuring travel hours, despite being paid, are not working hours. Working on a train or plane is fine, if you feel like it. But it should be your choice, a courtesy. Not something they can expect. "I'll get that report 9:30 tomorrow. Tomorrow? But you still have two hours of travelling. Yes. Which is why I cannot finish it tonight."

Re: Ask HN: What mistakes did you make when starting as a consultant/freelancer?

#179
I am a management consultant, so field of work might be different from yours, but general rules are probably the same. Also, I am not a freelancer, though i have worked often with them. My two pence:

- Always have a Scope of Work (SOW) agreed BEFORE you start working: Clients are often bad at explaining what they want in detail, and consultants are equally bad at being realistic at what they can offer in the amount of time available.

- Always (ideally) have a contract signed before you do any substantial work. The contract and the SoW are your main protection against scope creep. And usually it is the consultant who drafts them first, not the client, so it is your best chance of driving the project details.

- Rates vary with client, length of the contract, stage of client relationship (lower rates for first project), but ...

- Rates tend to be sticky. If you work for Xusd/h for the first project, many clients will expect that rate to stay for the next one too. So your first negotiation is the more difficult and the more important at the same time.

- Rather than offer a low rate, state your full rate and the discount you apply and why (e.g. first project, long project, maybe the client is putting some resources and tools on the project...)

- Preferably charge by hour, day or week. The proposal or contract should have an estimate of total price, based on estimate of duration, but it should clearly state that it is an estimate and you will change based on time units.

- However, it is very likely that yours is not the only offer they receive, so they will compare them on the same basis, based on a fixed amount of hours per day, and the duration of the project. A consulting firm staffing a team has more leeway with the composition of the team (junior consultant to Partner), and comparisons among firms are slightly more difficult (usually done on the basis of blended rate). The quotes of freelancers are very easy to convert and compare.

- Expenses are always on top (travel, hotels; meals are a question mark)

- Try to find out hourly or day rates of consulting firm (in you field of activity) in your country: they are likely a lot higher than what you think of charging, partly because they have higher costs, but also because they factor in a % of idle time of their resources during the year. You should do the same. Your rate will probably still be lower then theirs as there is a real value in being part of a firm with established methodologies, expertise, examples... (this may be less applicable in other fields of consulting )

- Think about why they need a consultant: is it because their resources are too busy or because they do not know how to resolve the problem they have? The latter gives you more leverage on the rate.

- Remember that every client is different: some impose work based on a fixed total price, some do not want to reimburse expenses (and may be fine with a % markup on the rate). Often it is due to internal procurement rules and guidelines, which will be difficult to change.

- Bill often throughout a project (frequency depends on project duration: weekly for short assignments, monthly for longer).

- A good practice is to send a fee tracker weekly to the client, showing hours worked and incurred fee. This avoids surprises. It is best if you have some deliverables or progress report to show as well.

- If you feel that the project is taking longer than expected, be open about it and explain why (it may be because some input from the client was delayed, and they usually do not object to additional compensation, or at least they will push to accelerate on their side; it may be because things are more difficult than expected: this may become a difficult conversation, so be prepared to explain why it is so, what can be done, etcetera).

- Your project is also the best occasion to get another project with the same client (as a follow-on activity or maybe because while working on it you get to know they have other problems that you can help with. It is BY FAR the best form of business development.

Re: Ask HN: What mistakes did you make when starting as a consultant/freelancer?

#180
post #40

Didn't charge enough. Didn't market. Didn't network. Didn't constantly hustle for clients. Didn't outsource scut work. Didn't down tools when clients were slow to pay. Didn't develop/maintain a backlog of client work. Didn't reject fixed price contracts. Didn't renegotiate when projects changed beyond contracted scope. Didn't filter free consults against probability they'd turn into a contract. Didn't have my heart i…

What did your hustling for clients consist of? Like I get the pounding the network pavement, everyone recommends that, but beyond that I never really get what it is that people do. Like do you just cold call people or do you entirely go through your network? What specific situations do you place yourself in where you can hustle up work?

Me? mostly reaching out through a decent personal network. Did some event sponsorships, didn't do advertising. Blogged, but not relentlessly. Didn't seek media coverage.

Were I to do it again I’d pick 2–3 topics to master and blog, tweet, guest post, relentlessly. Reuse, rewrite, repost the same essay and commentary dozens of times. Get quoted in press and other media coverage. Follow media coverage looking for potential clients, dig into those clients and master all the public information about those clients.

I didn't do any of that.

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