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Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

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11–20 of 312 posts

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#11
post #4

I didn’t even know they had gotten beyond vaporware! Why would someone spend $2,300 on this equipment other than as a developer kit? I assume there is virtually no compelling content or services available to make a consumer interested in shelling out that amount of money, or even 1/10th that amount of money.

It's likely selling to developers. You'll probably see Magic Leap experiences get demos at conferences or popup events. And maybe some niche use cases in industry.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#12
The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0]

I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money on something I believe is bad.

0. https://youtu.be/TfzlU7nW23Y?t=34

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#13
post #5

For as cool as this is, cost is the problem. $2300 is an expensive experiment, one that might not be for me. You want to get developers to bet on new tech, to innovate, then get the cost way down. Make me as an individual developer willing to take the risk that I might not have the time or the mindset to follow through. I can't imagine that the cost of production is more than $500... start selling them at that price…

I agree that $2300 is a steep price for an experiment but I'm not sure you would want to base your price on the cost of production - why is that any better than any other arbitrary price?

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#14
post #5

For as cool as this is, cost is the problem. $2300 is an expensive experiment, one that might not be for me. You want to get developers to bet on new tech, to innovate, then get the cost way down. Make me as an individual developer willing to take the risk that I might not have the time or the mindset to follow through. I can't imagine that the cost of production is more than $500... start selling them at that price…

The original Microsoft HoloLens was $3000-$5000 and sold 50,000 units in two years. Now the US Army is paying them $480 million for 100,000 units. The problem isn't the price IMO, but the fact that Magic Leap hasn't been able to make a case for what exactly it should be used for. Random enthusiasts aren't going to shell out thousands of dollars, but a company or government definitely will.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#15
post #5

For as cool as this is, cost is the problem. $2300 is an expensive experiment, one that might not be for me. You want to get developers to bet on new tech, to innovate, then get the cost way down. Make me as an individual developer willing to take the risk that I might not have the time or the mindset to follow through. I can't imagine that the cost of production is more than $500... start selling them at that price…

>I can't imagine that the cost of production is more than $500... start selling them at that price point.

You can't imagine that the cost of custom bleeding-edge hardware produced in four-digit-volume runs is more than $500?

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#16
post #5

For as cool as this is, cost is the problem. $2300 is an expensive experiment, one that might not be for me. You want to get developers to bet on new tech, to innovate, then get the cost way down. Make me as an individual developer willing to take the risk that I might not have the time or the mindset to follow through. I can't imagine that the cost of production is more than $500... start selling them at that price…

Maybe they don't want to sell very many yet? If the software is rough the last thing they want is a lot of unhappy developers complaining about the state of things.

I wouldn't panic just yet. I bet for every order of magnitude they reduce the price they will increase sales by an order of magnitude. Get it under $100 and the will sell millions of units.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#18
post #13
post #5

For as cool as this is, cost is the problem. $2300 is an expensive experiment, one that might not be for me. You want to get developers to bet on new tech, to innovate, then get the cost way down. Make me as an individual developer willing to take the risk that I might not have the time or the mindset to follow through. I can't imagine that the cost of production is more than $500... start selling them at that price…

I agree that $2300 is a steep price for an experiment but I'm not sure you would want to base your price on the cost of production - why is that any better than any other arbitrary price?

Why not follow the model used by consoles and cell phones? Sell the hardware at a loss and take a 30% cut of software sales.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#19
post #4

I didn’t even know they had gotten beyond vaporware! Why would someone spend $2,300 on this equipment other than as a developer kit? I assume there is virtually no compelling content or services available to make a consumer interested in shelling out that amount of money, or even 1/10th that amount of money.

It's still vaporware. I want whatever it is they were suggesting with the whale-in-a-gymnasium demo.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#20
post #12

The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0] I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money o…

Its not bad but it wouldn't make sense really. Microsoft built a custom camera rig to show off the Hololens which they could have done.
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