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Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

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Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#3
I bought one second-hand a couple months ago. It's neat and all, but between the poor software and the severe extent to which it darkens the rest of the world, it's a pretty resounding 'meh'. I still have hopes for using it for productivity, but it honestly doesn't hold a candle to the original Hololens. (Can't speak to the Hololens 2 yet; going to get one in a little while though, hopefully!)

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#4
I didn’t even know they had gotten beyond vaporware!

Why would someone spend $2,300 on this equipment other than as a developer kit? I assume there is virtually no compelling content or services available to make a consumer interested in shelling out that amount of money, or even 1/10th that amount of money.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#5
For as cool as this is, cost is the problem.

$2300 is an expensive experiment, one that might not be for me.

You want to get developers to bet on new tech, to innovate, then get the cost way down. Make me as an individual developer willing to take the risk that I might not have the time or the mindset to follow through.

I can't imagine that the cost of production is more than $500... start selling them at that price point.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#6
post #3

I bought one second-hand a couple months ago. It's neat and all, but between the poor software and the severe extent to which it darkens the rest of the world, it's a pretty resounding 'meh'. I still have hopes for using it for productivity, but it honestly doesn't hold a candle to the original Hololens. (Can't speak to the Hololens 2 yet; going to get one in a little while though, hopefully!)

As someone who was a bit underwhelmed by the original Hololens, this assessment is utterly disappointing. Don't get me wrong, a lot about the Hololens was quite interesting, but clearly far from being ready for primetime.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#8
This is an early beta product for wealthy tech-savvy trend-following early-adopting VR-wanting consumers. That's a tiny market.

Classic case of a company having no idea what they're selling and who they're selling it to but expecting billions just for existing.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#9
post #2

It's too expensive.

$2300? Yikes.

Curious if the quoted 100k-unit estimate was for the so-called "Creator Edition" (clearly targeted at devs and early adopters), or if it was supposed to include a more mass-market unit that hasn't shipped.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#10
post #3

I bought one second-hand a couple months ago. It's neat and all, but between the poor software and the severe extent to which it darkens the rest of the world, it's a pretty resounding 'meh'. I still have hopes for using it for productivity, but it honestly doesn't hold a candle to the original Hololens. (Can't speak to the Hololens 2 yet; going to get one in a little while though, hopefully!)

As someone who was a bit underwhelmed by the original Hololens, this assessment is utterly disappointing. Don't get me wrong, a lot about the Hololens was quite interesting, but clearly far from being ready for primetime.

The original Hololens was underwhelming in some regards, but they got a few things very right: text was crisp in most circumstances, the contrast was great, and the software mostly Just Worked (TM). All of these things are absent on the Magic Leap. The only advantages it really has are the controller (which is ... okay, I guess) and comfort.
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