Losing Chrome doesn't necessarily stop you being tracked. If you make a vacuum it will be filled by someone else. I am not suggesting apathy but opting out just makes holes for someone else to fill. And as we have seen in the past competition is great but it quickly gets amalgamated behind the scenes, just look at the alcohol industry. All those brands look like healthy competition, but it's largely one parent compan…
The logic is simpler. The makers of Firefox (and apparently Safari) do have an incentive to keep your privacy. The makers of Chrome have an incentive to keep you tracked. So it's not the technology, it's business models. (Basically it's the rude awakening to TANSTAAFL.)
The solution is to put pressure on legislators to prevent companies like Google and Facebook trading your data to fund their business. This could result in Google/Facebook charging for their services, and maybe that's a really good thing. People would have to think about how much social media means to them and not ignore the hidden cost of their privacy.