Full disclosure: I critized the article in a comment below...
Respectfully, that's not the reason people are critiquing the article.
I fully agree mathematics is what works and many methods use identical underpinning logic, just expressed in different ways. I'm fine with that.
But that doesn't mean all methods are equally good. This method is no quicker or easier or less error prown than the quadratic formula it "replaces". Even in the authors chosen example, it's no better. In many other cases it's harder (if B or C are not divisible by A, dividing by A to force A=1 just spreads and increases the complexity).
That makes it a bad method because now, a user has to not only know both methods but also pick the right one. And for this extra time and risk, the gain nothing the standard Quadratic Formula didn't give them.
We could equally "simplify" the quadratic formula by forcing B=1 or C=1. Are those methods new and useful? No. They're trivial and have limited use cases. They're never better than just using the full formula.
My issues with the article are a bit wider: this is not new. I was taught this as a limited version of quadratics in 2000 in a run of the mill school in London. I also think it's derivative. Anyone smart enough to be solving quadratics should also be smart enough to apply basic algebra to simplify quadratics. But the article presents this, assuming the audience knows no better, like it's a breakthrough. That feels dishonest to me...