This is an interesting twist in the processor wars, here is the #1 cloud company that is turning its profits in providing cloud services in to processor R&D to build new CPUs. This is a much more important announcement than the press is giving it credit for. I have argued in the past the Intel "lost" the smartphone CPU war because Apple decided not to wait for them to come up with some high margin processor compromis…
Kind of a weird way to phrase it given that iPhone 1 through 3GS ran on Samsung SoCs. It wasn't until the iPhone 4 that Apple used their own SoCs. Not sure how Samsung could be following suit in that case.
Edit: also, Apple was never going to wait around for Intel. Apple is actually one of the early investors in ARM, back in the early ninties, had used ARM.in the whole iPod line (as well as the ill fated Newton), and iPhones lined up with ARMs in mobile TDPs starting to have full MMUs.