Problem with google is that they are losing data game. They own the web but meanwhile web became only one medium among many and a lot of companies build their own "web" Instagram app is essentially a browser to use IG's private "web" of content google has no access to. Same goes for twitter, even Snapchat. So attention wise, google is loosing dominance as other companies are building their own protocols on top of web…
Even with being locked out of that silos, I wouldn't be too worried about Google, as it seems that it barely hurt their income streams.