Earlier quoted context omitted.
The network effects of sites like Facebook, YouTube, Google, and Twitter oftentimes mean taking the ethical stance and "not being part of it" can create serious harm to your business/career/vocation. There's a reason Instagram Influencer and YouTuber are, despite the sniggering of many people, real jobs that earn tons of money for those skilled in plying the craft.
You can pretty easily use any of these sites in a professional only capacity.
The only winning move is not to play. But they've created an environment where you pretty much have to.