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How Facebook Avoids Ad Blockers

dylanpaulus.com

11–20 of 241 posts

Re: How Facebook Avoids Ad Blockers

#11
I always wonder about the person that is responsible for designing these kind of schemes. What is their daily job like? What are they thinking about their work? It might even be fun because you are essentially competing against ad-blockers in cleverness.

Re: How Facebook Avoids Ad Blockers

#12

Interesting article. I don't blame Facebook for doing whatever they can to properly show ads tho, they provide a "free" service and in exchange serve ads. It's not free to support a company their size and its expected they do everything they can to monetize the site properly. What do you guys think?

So you're basically against ad blockers.

Personally I would like an ad blocker that only blocks annoying ads, or ads that contain malware. I would also be willing to pay a monthly subscription for an adblock service, where the subscription gets divvied out to the sites I visit.

In fact, I can think of how this could work on a large scale. A site can sign up to the adblock service to receive a prorated portion of revenues that individual subscribers pay in, and subscribers have a browser button where they can rate the site (thumbs up, neutral, or thumbs down) for usefulness. That rating can then be fed into a trainer for a search engine so that search results are tuned to that user's preferences (along with a user profile that gets automatically built up, or that a user can adjust themselves). For extra bonus points, the user can get a 10% discount on the service for agreeing to allow the adblock service to monetize that data (and agreeing to their data sharing policy) -- otherwise that data is used only to influence search results.

BTW, for years I didn't bother with an ad blocker until I started getting repeatedly hit with malware served up by the ad networks. For that same reason I don't bother with an ad blocker on my phone, because so far I haven't gotten hit with ad-delivered malware on my phone or tablet yet.

Re: How Facebook Avoids Ad Blockers

#13
It's actually pretty simple to block with a recursive filtering algorithm like this:

https://github.com/gorhill/uBlock/compare/master...jameshill...

or

https://github.com/tiratatp/facebook_adblock/blob/master/src...

which was roughly based off of my rejected uBlock implementation.

Funny enough I haven't even used facebook in years for the most part, I wrote one of those just to try and make them lose money as I believe I'm doing a public service by slowing their expansion/world domination plans.

Re: How Facebook Avoids Ad Blockers

#14
I continue to be surprised at how few people have heard of fbpurity[1], a fantastic browser extension that blocks all Facebook ads and lets you filter out specific types of content (links, memories, etc.). It's dramatically improved my Facebook experience; I now see exactly the type of content that I want to see (updates on friend's lives) and nothing more.

[1] https://www.fbpurity.com/

Re: How Facebook Avoids Ad Blockers

#15
post #11

I always wonder about the person that is responsible for designing these kind of schemes. What is their daily job like? What are they thinking about their work? It might even be fun because you are essentially competing against ad-blockers in cleverness.

It definitely sounds fun to me. You're engaged in a very game like experience and getting paid for it.

Re: How Facebook Avoids Ad Blockers

#16
post #7

Earlier quoted context omitted.

So you're basically against ad blockers.

If a business chooses how they make money to survive, can you just say "I don't like how you make money so I'll just get everything for free"? If you don't like how a company uses ads (regular, spammy, deceptive), no better way than tell them than by not giving them any traffic at all.

Users are allowed to control how they view content on their own computer. Facebook has chosen to give the content out for free and users may choose to render the content however they wish.

Facebook is free to charge for the service.

Re: How Facebook Avoids Ad Blockers

#17
post #5

Interesting article. I don't blame Facebook for doing whatever they can to properly show ads tho, they provide a "free" service and in exchange serve ads. It's not free to support a company their size and its expected they do everything they can to monetize the site properly. What do you guys think?

I dislike Facebook but using it means you should agree with how they monetize their business.

The network effects of sites like Facebook, YouTube, Google, and Twitter oftentimes mean taking the ethical stance and "not being part of it" can create serious harm to your business/career/vocation.

There's a reason Instagram Influencer and YouTuber are, despite the sniggering of many people, real jobs that earn tons of money for those skilled in plying the craft.

Re: How Facebook Avoids Ad Blockers

#18
I cannot understand the people who believe it’s their absolute right to use an ad blocker (a position I agree with) but then don’t believe it’s the site’s absolute right to decide whether or not they will serve you content.

Re: How Facebook Avoids Ad Blockers

#19

Interesting article. I don't blame Facebook for doing whatever they can to properly show ads tho, they provide a "free" service and in exchange serve ads. It's not free to support a company their size and its expected they do everything they can to monetize the site properly. What do you guys think?

I have issues with Facebook and do everything I can to limit my interaction with the platform, but for some situations it's unavoidable - RSVPs to events where there is no alternative, some things relating to births/deaths or marriages, close family members who I've failed to coax off their messaging platform all come to mind. In those situations I'm not going to compromise my own security or privacy.

Re: How Facebook Avoids Ad Blockers

#20
post #11

I always wonder about the person that is responsible for designing these kind of schemes. What is their daily job like? What are they thinking about their work? It might even be fun because you are essentially competing against ad-blockers in cleverness.

It’s like being a poker player, but you probably get paid more.
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