The irony is that the people complaining about this are the same ones who are gleefully sharing their personal details and narrative on social media, and Facebook in particular. The only difference between mass surveillance in the US and China is that 99% of the US population happily opts in or doesn't care.
Of course its difficult to go around "off the grid"; most of these services became big precisely because they make aspects of life easier -- ergo not using them means life is more difficult. But it is feasible to refuse adding data to them without actively violating the law, which is the point of concern.