"For months now, journalists, industry insiders, and consumers have opined on who will “win” the streaming wars and why." The more streaming services there will be, the more likely it is that only thepiratebay and torrents will win.
It's amazing how we have gone full circle in the last 15 years or so. In the old days, people complained about their cable tv bill: why do I have to pay for 250 channels when I only watch 5 of them? Let me pay only for what I watch. Now that the future is here, people are complaining that they need to sign up for too many streaming services. Why can't I just pay once for a bundle and get everything I need? I'm just a…
Let me try to make an example. Let's say there's one popular streaming platform, that is $5/mo. They mostly just aggregate and license content. Later on, content owners want to skip the middleman so they start making their own streaming services. So now you have 3 streaming services, which are each $5/mo.
So you are now paying 3x as much. But you don't watch 3x as much. You pay 3x as much for the privilege of being able to watch a wider variety of things. This is actually pretty similar to the problem of cable, just split in a completely different way. You still can't get the stuff you want 'a la carte,' but now you have to pay three different entities anyways.
Of course content owners will end up making out well because they make money whether on an aggregator or on their own platform, and because people now pay much more per month on average.