Earlier quoted context omitted.
The project is exclusionary by design--instead of using an existing programming language or even keywords/terminology from an existing human language, the creator decided to make everything up, right down to new names for existing symbols. F'r example: gar > hax # hep - kel { sel [ ser ] sig ~ soq ' Have to agree about the screenshots--if there's something useful here, why not show it off?
Canonical pronunciation for each character is a wonderful thing, and I use it all the time to discuss code. If there's one thing other projects should steal from Urbit, it's this. Spoken programming languages FTW. The pronunciations are no more exclusionary than learning Cyrillic, and the effort pays off.
Oddly, I have never been required to learn Cyrillic to use any of many, many other programming languages out there.