Google AdWords charged me for clicks in Istanbul while location-targeting the US

Post by heavenlyblue » Sat, Nov 30, 2019, 2:51 PM UTC

IAmGraydon wrote: post #44

cdumler wrote: post #31

Earlier quoted context omitted.

It's well known in business that ads are generally dubious at best and likely mostly a fraud. Unfortunately, there isn't an alternative than doing all the work in-house. And, if you're good enough to do it in-house to make it a business, you'll easily figure out that you can cheat other people. IMHO, ads should be treated as a national resource with open accounting and a non-profit goal. This would instantly force co…

Honestly, everything after your first sentence is completely incoherent. I'll stick to the first sentence. >It's well known in business that ads are generally dubious at best and likely mostly a fraud. You're using the phrase "it's well known" in an attempt to support a consensus that you completely fabricated. I spend over $100,000 every year on digital advertising, and I can assure you there is a very measurable re…

Post by jeltz » Sat, Nov 30, 2019, 2:56 PM UTC

nl wrote: post #126

jakobegger wrote: post #121

Earlier quoted context omitted.

The problem with this kind of accounting is that it doesn't consider whether the ad was really necessary to make a sale in the first place. With a lot of brand keyword advertising, companies are paying for people to click an ad when they were already looking for your website anyway. So spending $3 on that customer is not a $27 profit but rather a $3 loss....

While buying your product name (or your competitor) is sometimes the case, this isn't the main source of volume in your pipeline. And it's still a $27 profit, even if it is possible you could have saved money. Most of the time a well-optimised PPC pipe looks for specific (non-brand) keywords and buys them, not just the product name.

Post by im3w1l » Sat, Nov 30, 2019, 3:04 PM UTC

kaugesaar wrote: post #123

tiborsaas wrote: post #114

Earlier quoted context omitted.

> if you set a budget of 100 dollars per day, Google can, and most likely, will, spend 200 dollars in short campaign per day. How is this possible? It sounds like a bug, but it's probably not, so what's their justification? Launching an ad campaign feels like rocket science now mixed with a good amount of woodoo magic. 80% down the drain by default? That's a number I could believe, but freaks me out how to market my…

I wouldn't use the word likely. It might be because of who your target group is etc and I therefore have another experience. But yes, it does happen. The way it works is that Google allow themself to spend up to 2x your daily budget. If they exceed your daily x2, you'll be credited any overcharged amount. Eg. Your daily budget is $200 and they spend $420, you’ll get a $20 credit. Then there is the monthly limit, whic…

Post by username90 » Sat, Nov 30, 2019, 3:16 PM UTC

em-bee wrote: post #142

kaugesaar wrote: post #123

Earlier quoted context omitted.

I wouldn't use the word likely. It might be because of who your target group is etc and I therefore have another experience. But yes, it does happen. The way it works is that Google allow themself to spend up to 2x your daily budget. If they exceed your daily x2, you'll be credited any overcharged amount. Eg. Your daily budget is $200 and they spend $420, you’ll get a $20 credit. Then there is the monthly limit, whic…

what's the point of that? knowing that, why wouldn't i just set the budget to $50 and avoid the problem that way?

Post by tomaszs » Sat, Nov 30, 2019, 3:21 PM UTC

jonbennett18 wrote: post #118

kaugesaar wrote: post #106

Earlier quoted context omitted.

Oh yes, those baby clicks on YouTube. Annyoing as hell. Stay away from broad affinity / in-market groups or you'll end up spending 20%-40% of your budget on channels for toddlers. By time though you'll build up a nice list that you can exclude, but it's going to cost you in the start.

This killed my budget on a display campaign I setup last year and there seems to be no easy way to mass exclude these channels. I even tried setting the content of my ads as not family friendly but still found this didn’t solve the problem for retargeting campaigns.