21–30 of 181 posts
Earlier quoted context omitted.
It seems logical that the chance of you buying their chicken is much lower than someone actually in the US. Why should they pay?
My guess would be that you're making the assumption that I'm looking to buy chicken. It might be the case that someone is just researching "US chicken market"?
This type of behavior allows for a known ad arbitrage strategy. Bing’s PPC network, for instance, use to not have the same geo coverage as AdWords, and when they received traffic from a geo they weren’t serving ads in they would send the search to their US ad network. The strategy then is 1. Buy AdWords ads in countries out of Bing’s coverage, 2. Send these clicks to a page serving your Bing feed’s ads for same/simil…
But how much is your conversion rate for the transferred users. It is not like it is 100%. If it is 5%, you'll need x20 times the CPC to break-even.
If I am in Turkey and I google “chicken USA”, I should get shown chicken ads from the USA. And when I click, those chicken producers should pay.
I believe it’s clear in the Google publisher dashboard that you are targeting your ads to appear to people in the US, not that your product itself is relevant to the topic of the United States.
Earlier quoted context omitted.
Their whole ad empire is desperate for a massive audit. Google had to be sued to deliver a $400,000 refund they owed but later claimed couldn't be delivered, claiming 3rd parties had been paid the funds when it was their own platforms. It turned out Google had accidentally kept $75 million. https://marketingland.com/class-action-lawsuit-accuses-googl...
As someone who has adblocked everything since my teenage years, the whole ad industry seems to be making orders of magnitude more money than it should. I just don't understand how anyone comes to buy things shown in ads. Are ads really effective? I don't buy advertised products. Do we really trust ad tech accounting? They've been caught inflating numbers over and over again. The whole house of cards seems like it cou…
At the end of the day, if your ROAS is good, you don't care that much.
Don't get me started about Twitter advertsing. Want some followers for your business? Twitter will gladly send you tons of obviously fake profiles as soon as you get too many impressions without a click. Like profiles without real pictures and timelines consisting only of retweets.
You have to tolerate an accepted amount of cruft with any PPC campaign.
Honestly I think this highlights how divorced eng is from real world usage, otherwise he'd know this shit happens. every.damn.day.
ad tech is a house of cards and makes me reconsider working at Google every day.
Earlier quoted context omitted.
Their whole ad empire is desperate for a massive audit. Google had to be sued to deliver a $400,000 refund they owed but later claimed couldn't be delivered, claiming 3rd parties had been paid the funds when it was their own platforms. It turned out Google had accidentally kept $75 million. https://marketingland.com/class-action-lawsuit-accuses-googl...
As someone who has adblocked everything since my teenage years, the whole ad industry seems to be making orders of magnitude more money than it should. I just don't understand how anyone comes to buy things shown in ads. Are ads really effective? I don't buy advertised products. Do we really trust ad tech accounting? They've been caught inflating numbers over and over again. The whole house of cards seems like it cou…
Earlier quoted context omitted.
Their whole ad empire is desperate for a massive audit. Google had to be sued to deliver a $400,000 refund they owed but later claimed couldn't be delivered, claiming 3rd parties had been paid the funds when it was their own platforms. It turned out Google had accidentally kept $75 million. https://marketingland.com/class-action-lawsuit-accuses-googl...
As someone who has adblocked everything since my teenage years, the whole ad industry seems to be making orders of magnitude more money than it should. I just don't understand how anyone comes to buy things shown in ads. Are ads really effective? I don't buy advertised products. Do we really trust ad tech accounting? They've been caught inflating numbers over and over again. The whole house of cards seems like it cou…
However, 80% of ads are trash peddled by blind men leading blind men.
There are very specific advertising techniques that work consistently, but most "marketing types" optimize for flashy artistic ads that have literally ZERO selling power.
In fact, in some studies, ads actually REDUCE sales -- by, for example -- accidentally highlighting something that is an unexpected turn off to customers.
But, the problem is, most companies don't trace their ads. And that's why overwhelmingly a lot of advertising money is wasted.
But this state of affairs has been going on since the 60's.
So I wouldn't underestimate the number of gullible humans to keep paying for advertising.
As long as you have eyeballs you'll probably always have an excess of ad spend.