If I am in Turkey and I google “chicken USA”, I should get shown chicken ads from the USA. And when I click, those chicken producers should pay.
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Google AdWords charged me for clicks in Istanbul while location-targeting the US
11–20 of 181 posts
Re: Google AdWords charged me for clicks in Istanbul while location-targeting the US
#12This type of behavior allows for a known ad arbitrage strategy. Bing’s PPC network, for instance, use to not have the same geo coverage as AdWords, and when they received traffic from a geo they weren’t serving ads in they would send the search to their US ad network. The strategy then is
1. Buy AdWords ads in countries out of Bing’s coverage,
2. Send these clicks to a page serving your Bing feed’s ads for same/similar keyword search,
3. Realize Bing US CPCs on international AdWords ad buys
Re: Google AdWords charged me for clicks in Istanbul while location-targeting the US
#13If I am in Turkey and I google “chicken USA”, I should get shown chicken ads from the USA. And when I click, those chicken producers should pay.
It seems logical that the chance of you buying their chicken is much lower than someone actually in the US. Why should they pay?
My guess would be that you're making the assumption that I'm looking to buy chicken. It might be the case that someone is just researching "US chicken market"?
Re: Google AdWords charged me for clicks in Istanbul while location-targeting the US
#14[deleted]
Re: Google AdWords charged me for clicks in Istanbul while location-targeting the US
#15Google bundles bad clicks like a pile of stinking, rotten subprime mortgages and then peppers them with some good clicks and sells them to you like JP Morgan in 2005. Did you read the fine print? Doesn’t matter, you can’t redline it anyway so it’s take it or leave it.
Their whole ad empire is desperate for a massive audit. Google had to be sued to deliver a $400,000 refund they owed but later claimed couldn't be delivered, claiming 3rd parties had been paid the funds when it was their own platforms. It turned out Google had accidentally kept $75 million.
https://marketingland.com/class-action-lawsuit-accuses-googl...
Re: Google AdWords charged me for clicks in Istanbul while location-targeting the US
#16If I am in Turkey and I google “chicken USA”, I should get shown chicken ads from the USA. And when I click, those chicken producers should pay.
If you hired an ad agency to run radio commercials in Texas and then get a bill saying "oh by the way we found cheap ad space in Tokyo so ran some there too, here's the bill", you'd probably question your relationship with them.
I understand it's not the same thing, but it sure smells the same
Re: Google AdWords charged me for clicks in Istanbul while location-targeting the US
#17If I am in Turkey and I google “chicken USA”, I should get shown chicken ads from the USA. And when I click, those chicken producers should pay.
Only if the advertisers choose to have their ads served to you. They don't owe you ads.
Re: Google AdWords charged me for clicks in Istanbul while location-targeting the US
#18This type of behavior allows for a known ad arbitrage strategy. Bing’s PPC network, for instance, use to not have the same geo coverage as AdWords, and when they received traffic from a geo they weren’t serving ads in they would send the search to their US ad network. The strategy then is 1. Buy AdWords ads in countries out of Bing’s coverage, 2. Send these clicks to a page serving your Bing feed’s ads for same/simil…
But how much is your conversion rate for the transferred users. It is not like it is 100%. If it is 5%, you'll need x20 times the CPC to break-even.
Re: Google AdWords charged me for clicks in Istanbul while location-targeting the US
#19This is completely deceptive, especially showing them as from the US!!! I imagine 90% of AdWords users are not aware of this. Thank you for writing this!
Re: Google AdWords charged me for clicks in Istanbul while location-targeting the US
#20Google bundles bad clicks like a pile of stinking, rotten subprime mortgages and then peppers them with some good clicks and sells them to you like JP Morgan in 2005. Did you read the fine print? Doesn’t matter, you can’t redline it anyway so it’s take it or leave it.
Their whole ad empire is desperate for a massive audit. Google had to be sued to deliver a $400,000 refund they owed but later claimed couldn't be delivered, claiming 3rd parties had been paid the funds when it was their own platforms. It turned out Google had accidentally kept $75 million. https://marketingland.com/class-action-lawsuit-accuses-googl...
As someone who has adblocked everything since my teenage years, the whole ad industry seems to be making orders of magnitude more money than it should. I just don't understand how anyone comes to buy things shown in ads.
Are ads really effective? I don't buy advertised products.
Do we really trust ad tech accounting? They've been caught inflating numbers over and over again.
The whole house of cards seems like it could fall over if actually investigated. Google, Facebook, Twitter - every single one of them.
Influencer and direct social referral advertising seem much more "legitimate" than injected ad impressions.
How can we get the thing to implode? Google has destroyed the web to prop up its ad business. I'd be happy if they couldn't cause any more trouble.