I don't get what's the point on this. In my opinion a single page has barely content enough to develop anything interesting and because of it, it could be quite difficult to bring the context of the previous page every day you read a new one. I can't see how one can get hooked to read a book this way.
I was driving across the U.S. listening to an audio book about American History. Each chapter the author would mention influential books of the time. I was really impacted by the chapter on slavery and really wanted to read Uncle Tom's Cabin. Whilst I've got through plenty of classics, with a job and family, I thought it was unlikely I'd sit down and read it cover-to-cover.
As I thought about it more, I realized that even though I have a Kindle, I rarely read it, but I always read my email on the bus on the way to work. So... what if I just received a page per day? The whole site is basically an experiment to answer that question. I'm enjoying it so far, and now I'll find out if others do too!
So far I'm finding you actually do have enough context to keep track of things. Maybe not get hooked (but there's also a 'request another page' link in the email for those days with bad traffic)
:)