I wonder what the real reason for account deletions is. Could it be possible they have overflowed their primary / foreign key allocation necessary to support further user growth? Depending on their internal architecture, a migration to a wider key might not be feasible within the time horizon they have. Maybe it's easier to delete accounts? If they have weird sharding and a lot of microservices, this might be their o…
It could be a variety of reasons. If you forced me to guess though, I think the most straightforward, simplest one is that threatening account deletion is a good way to force older users to become active again, which will increase engagement on their platform and allow them to deliver more ads. In other words, the same reason that Facebook will start spamming your email if you stop logging in. I can't imagine any man…
Are you sure that's what is actually going on? patio11 calls it lifecycle email marketing, and Nir Eyal thinks it is just a harmless way to keep your users "hooked". Why would you even say such things about such a brilliant technique which provides such great joy to the "growth hackers"?
Oh, I just got a "notification" from Facebook that someone I care about said something I probably don't care about, but there isn't any way to know for sure so I have to log back in to Facebook again. I will be back in 3 hours.