• Support should be direct (whereas ads are indirect)
• People publish all over the Internet, most people don’t own a domain, they have (hosted) Wordpress, Blogger, Flickr, YouTube, Vimeo, GitHub accounts where they publish content, this content _has_ to be supportable.
• You can’t effectively charge someone fees for their acts of voluntary support.
• Voluntary, is voluntary, is no subscription, and is the right to choose!
• Easy to use, low barrier to give, no pulling out the credit card for 25¢.
• Support something while browsing the web and on that web page.
• The mechanism/service you use to support content online can’t be the only winner, consumers and publishers have to be the outright winners!
• The service used _must_ be trustworthy and transparent.
• The service _has_ to work with the Internet, which means it has to work when only given URLs of web pages to support.
So! We actually did this, and built TipTheWeb http://tiptheweb.org/ with all these ideas in mind!
A non-profit that gives 100% of the money tipped by people to the web publisher of the content, non of that fee or cuts crap, 100%. You can support something with TipTheWeb by just giving us a URL to what you want to support and an amount, that's it; no publisher integration required.
We want to provide a positive feedback loop for the web, give publishers a way to know what their followers actually like, give readers/consumers a way to directly support what they truly love online and choose how much they want to give (5¢ — $100 per Tip). We want to encourage publishers to keep it up! Keep their content freely-accessible to everyone The Internet is valuable. Good publishing is hard. Selling content doesn’t work. Advertising is not sufficient. Community-supported web publishing can work!