I don't really understand why this is newsworthy, so maybe someone could help me understand. It's a big, power hungry desktop CPU with incremental performance gains over the last generation. Why is this important? Is there some kind of architectural breakthrough these CPUs are using? Are these CPUs recovering performance lost to Spectre/Meltdown mitigation?
3970x almost halves the LLVM compilation time compared to 2990wx using the same core count. I would call that more than incremental performance gain.
"The next generation of processors is not quite twice as fast as the current generation" just seems like a pretty normal statement to me.