Earlier quoted context omitted.
Fair point that I had not considered. However, I would not necessarily say desperate but may be risk-taking, strategic thinking, and/or wealthy (enough to handle congestion prices) men
The issue I see is that women would not find guys who had to pay attractive because it implies desperation. So the only women who would go there are specifically the ones looking for a sugar daddy.
Every single mid to high end restaurant, every single successful lounge and a nightclub and the likes of LVMH disagree all the way to the bank.