In addition, what's changed between 2017 and now is that back then Google was still admired by the tech people. "Google is evil" sounded ridiculous only a few years ago. I've been ridiculed by my colleagues and fellow engineers every time I said it. But I think it began to change with the introduction of AMP, a growing list of products discontinued for no apparent reason, failures of some of the new products often pr…
I'm refusing to implement Google Analytics on my startup's product. Because it's slow, but mainly because I don't trust Google enough to let them put whatever code they like on my page. I'm running into serious flak from the marketing team because they don't know how to use any other tool. GA is the industry standard, apparently, and every site uses it, etc etc. They're even hinting that not using it could affect our…
It's FLOSS, comes both self-hosted and as a paid service and it's pretty good. Perhaps good enough for your use case?