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Why Android will win the tablet wars

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Re: Why Android will win the tablet wars

#11
Not a great article belabouring a pretty tired argument.

> That's just in the US, of course, but it's likely that the rest of the world will f

Except that the iPhone is on only one of four major US carriers (it hasn't shipped a single unit on Verizon yet).

Also the economics are different elsewhere. In the US there isn't actually much handset subsidizatino. Most handsets, iPhone included, are $199. Some are $99. But given the typical bill likely be $70/month+ for 2 years, $100 difference on ~$2000 total is likely not a huge difference. If anything, I would argue that US consumers are largely basing their decision on carrier first, then handset.

What would be an interesting and insightful stat is to see what AT&T's handset breakdown is because you can expect that Verizon will follow a similar trend.

> ... it also has a major downside. It means that users have only a limited choice of handsets

For most consumers, lack of often confusing and sometimes meaningless decisions (eg what is the practical difference, for the user, between an Evo and a DroidX?) is a plus not a minus.

Price matters in developing countries, sure. But the iPhone is a premium product. No news there.

As for pricing outside the US, let me give an example from Australia. I bought an iPHone 4 ~2 weeks after launch on Telstra, the nation's largest (and best) carrier.

For the 32GB model I paid $299 upfront and then $49/month for 2 years, totalling $1500 over 2 years. The retail price of the handset is $1000 so for $500 I get 2 years of service.

What does that $49/month buy? 2GB of data and $400 of "credit". Basically unlimited SMS, that credit can be used for data overages (at a pretty exorbitant rate mind you) and of course calls (at about 60c/minute).

Also, in Australia, like pretty much all of the developed world outside North America, you only pay for MAKING phone calls and SENDING text messages. You pay nothing for receiving either.

But the economics mean that my phone service, after you factor out the handset, only costs me ~$20/month. The HTC Desire, a similar handset, is priced at about exactly the same.

> The rise of Android in the smartphone sector nullifies Cook's arguments against Android in the tablet world because precisely the same dynamics are at play

Uh... no they don't and no they aren't. For one, many if not most iPad users use the iPad on wifi only, typically only at home. I would also argue that many who own 3G models (like myself) don't even have a 3G service attached to the device. What's the point? The nearest Starbuck's with it's free wifi is never far away.

The entry point for the iPad is $500. The competition seems to start at $700 (Xoom) with everything thrown in. Thing is, not everyone wants that extra stuff.

And let's not forget--and this is important--that Apple's competitors are always chasing last year's model. Comparing these new releases to the iPad are pretty meaningless since the iPad is about to be replaced and those products (excluding the Samsung Galaxy Tab) aren't even shipping yet.

Lastly, Samsung claims to have sold >2 million Tabs. I'm still scratching my head trying to figure out where and to whom because I've yet to see one in the wild. Korea? I'd love to know how many they've sold by country and also a qualification saying they mean sold and not just shipped.

Re: Why Android will win the tablet wars

#12

Haha, another Android win :D Where is the truth that android won over apple's iphone, hey, apple has 4 iPhones so far, but how many phones are running Android, another comparison between apples and eggs. There might be more Android phones out there, definitely are more, but whats their customer satisfaction ?

In the reports I've seen the satisfaction levels are nearly identical, within the margin of error of the survey done.

Given how most cell phone contracts are structured I wonder how many users have really used both. I'm not talking about phone geeks and the typical person on HN, but the average user. If a person hasn't used both extensively then whatever one they are using now probably satisfies them (most people are only on their first maybe second 'smart phone').

I have an iPhone and while it has some quirks, overall it works great for me. I've only played with some different droid phones in stores and my impression was that the touch didn't work as well as on the iPhone. Is my impression reality or am I just used to how the iPhone responds so another type of phone doesn't seem right?

Re: Why Android will win the tablet wars

#13

Define "win", please. I'm quite sure Android will eventually dominate in terms of market share, much like Windows does to OS X. However, if you look in terms of customer satisfaction and profits generated in the markets they compete in, Apple tend to be so far in front, they subsume the rest of the competition put together. I'd wager that every company out there would love to "lose" the way Apple is/will.

Does anyone think Apple is actually satisfied with OS X's market share? Apple has competing interests in that it wants high margins and market share, but they did it before with the iPod. And I'd argue the iPad is an even better contender for iPod like dominance than the iPhone/OS X. Apple values control highly, but pretending it doesn't infuriate them that Windows is the leader (and Android is posed to be the phone…

Oh, I'm sure they'd love to hold 100% of every market. The point of my comment is they don't need to do this to be considered a big "winner". Unlike e.g. Dell which only makes money on huge amounts of shipments due to low margins, Apple can ship comparatively few units and make large profits.

They must know that their dominance in the smartphone area was always a temporary thing - they were never going to persuade the entire world to buy one of two iPhone models available at any time. Their lack of any attempt to create an entire iPhone ecosystem to cater for the spread of users (i.e. the "free, just about adequate phone" that dominates most peoples choice) shows this. This is entirely separate to their iPod strategy, which scales from those with only a handful of dollars (the shuffle), all the way up to the "Smartphone without a radio" iPod Touch. In the phone space, they seem to have chosen the same battle as their computing space - the high end, high margin, "people willing to pay for the experience" market share which contains vast profits. If no serious competitor had appeared (as, bizarrely, happened in the MP3 space), then they might have eventually released an iPhone Nano etc. But given that other players are now in that space, they've just surrendered it, rather than fight a battle they can't win. Were they to open up iOS or release a spate of iPhones covering enough of the usage/price spectrum to compete, they'd lose a large amount of the Apple "experience", damage their premium brand, and risk losing the entire game.

Their battle is to maintain enough market share to ensure development for iOS, and to ensure that Android devices end up being (mostly) the choice for mass market, race to the bottom, cheap at any cost devices. If Android starts to seriously infringe on their premium space, then they should be worried and can be considered to be losing. Until then, as far as I can see, they're winning the battle they're fighting.

Re: Why Android will win the tablet wars

#14

Define "win", please. I'm quite sure Android will eventually dominate in terms of market share, much like Windows does to OS X. However, if you look in terms of customer satisfaction and profits generated in the markets they compete in, Apple tend to be so far in front, they subsume the rest of the competition put together. I'd wager that every company out there would love to "lose" the way Apple is/will.

On that note, customer satisfaction is inherently easier to keep high when you completely control the closed ecosystem. When you only have a select few devices your software can run on, it's much easier to test any changes or a new version you have against them. When you have to deal with thousand, possibly millions of hardware configurations that you need to support, that becomes nearly impossible. Things are destin…

You've just described exactly why I switched to OSX from windows. Less useless choices to make and better likelihood that I wont have to deal with stupid hardware issues.

Re: Why Android will win the tablet wars

#15

Define "win", please. I'm quite sure Android will eventually dominate in terms of market share, much like Windows does to OS X. However, if you look in terms of customer satisfaction and profits generated in the markets they compete in, Apple tend to be so far in front, they subsume the rest of the competition put together. I'd wager that every company out there would love to "lose" the way Apple is/will.

On that note, customer satisfaction is inherently easier to keep high when you completely control the closed ecosystem. When you only have a select few devices your software can run on, it's much easier to test any changes or a new version you have against them. When you have to deal with thousand, possibly millions of hardware configurations that you need to support, that becomes nearly impossible. Things are destin…

Indeed. This is exactly why they're unlikely go as "open" as, e.g. Windows with OS X, or Android with iOS. Once they start damaging the "premium" experience they're selling, they lose a key differentiator and will, eventually, slide off into nothing.

Re: Why Android will win the tablet wars

#16
post #12

Earlier quoted context omitted.

In the reports I've seen the satisfaction levels are nearly identical, within the margin of error of the survey done.

Given how most cell phone contracts are structured I wonder how many users have really used both. I'm not talking about phone geeks and the typical person on HN, but the average user. If a person hasn't used both extensively then whatever one they are using now probably satisfies them (most people are only on their first maybe second 'smart phone'). I have an iPhone and while it has some quirks, overall it works grea…

I have an Android, and my sister uses the iPhone. Android definitely has a much larger "drag distance" required to initiate the scrolling process. I'd estimate it's about a quarter to half of an inch before it will pass the scroll event to the software. I'm assuming this is by design and not a limitation of the hardware, because it has no problem getting pin-point accuracy and instantaneous response from when I tap something. I definitely prefer the iPhone's instant scrolling response though: I think it just feels more polished.

I still prefer Android for reasons unmentioned, but if there's anything it should be taking from Apple's play book right now, it's smoothing out what they have and polishing the rough edges.

Re: Why Android will win the tablet wars

#17
post #11

Not a great article belabouring a pretty tired argument. > That's just in the US, of course, but it's likely that the rest of the world will f Except that the iPhone is on only one of four major US carriers (it hasn't shipped a single unit on Verizon yet). Also the economics are different elsewhere. In the US there isn't actually much handset subsidizatino. Most handsets, iPhone included, are $199. Some are $99. But…

What would be an interesting and insightful stat is to see what AT&T's handset breakdown is because you can expect that Verizon will follow a similar trend.

Why would you expect that?

AT&T not only was late to the Android party, they sacrificed the few meager offerings they had because the iPhone was their smartphone of choice.

If you were drawn to an Android device, it was unlikely it was at AT&T because even once they started carrying them, they carried the dregs like the Backflip. Instead you were choosing from every other carrier. If you wanted an iPhone, on the other hand, you were going to AT&T (hence why AT&T paid big dollars for the exclusivity, and it showed in their subscribership numbers).

Verizon's breakdown will be nothing like AT&T's.

Further, AT&T is suddenly in the Android game in a big, big way. I hear there's something like 20 top-flight 4G Android devices hitting AT&T in the next few months, including the leader of the pack Motorola Atrix. So from being the iPhone place, AT&T is almost switching to be an Android-dominated carrier.

I think this whole "iPhone was only on a single carrier, let's see how things change now!" thing is going to turn out quite unlike how many so desperately hope.

Re: Why Android will win the tablet wars

#18
post #11

Not a great article belabouring a pretty tired argument. > That's just in the US, of course, but it's likely that the rest of the world will f Except that the iPhone is on only one of four major US carriers (it hasn't shipped a single unit on Verizon yet). Also the economics are different elsewhere. In the US there isn't actually much handset subsidizatino. Most handsets, iPhone included, are $199. Some are $99. But…

You make some very valid claims about different pricing models. I live in Germany. My iPhone 4 cost me 200$ up front and 35$ per month for two years. Phone calls are something like 10 ct/minute and SMS are single-digit ct, too.

Hence, lifetime cost of an iPhone 4 in Germany is probably equivalent to some cheap-o feature phone in the US. Talking about any kind of similarities between US phone markets and foreign markets only shows that one has no idea about non-US markets.

Re: Why Android will win the tablet wars

#19

Define "win", please. I'm quite sure Android will eventually dominate in terms of market share, much like Windows does to OS X. However, if you look in terms of customer satisfaction and profits generated in the markets they compete in, Apple tend to be so far in front, they subsume the rest of the competition put together. I'd wager that every company out there would love to "lose" the way Apple is/will.

Yeah, I expect it to be very weak consolation to (for instance) Dell that, although Apple is kicking their asses, at least Windows is installed on more computers than OS X is. If Dell is "winning" they'd rather be "losing".

Re: Why Android will win the tablet wars

#20
To many people, the choice between Android is dead simple: If they own apps from the Apple App Store, they will buy Apple products, if only to continue using their investments. If they own apps from the Android Market, they will stick with Android for the same reason.

While this sounds great, an even stronger effect is simply customers being accustomed to one operating system or another. Only the most neophile or disgruntled amongst us have the stomach to switch operating systems. As long as neither Android nor iOS have severe shortcomings, the most important fight is the fight for new users, not switchers.

So let's not talk about one market 'taking over' another market. That is simply not happening.

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