I genuinely had to double check my calendar to make sure it wasn’t April 1st. I love the fact that Tesla are moving away from the boring, middle of the road designs of their previous models. But this.... this is just hideous. It doesn’t look tough or futuristic; it looks like something a 10 year old designed, and no, that’s not a good thing.
The divisiveness of this design is precisely what will propel its success. It's the coolest production car I've ever seen. And I expect >50% of the population to strongly disagree, mostly people from different generations. "Appalling" designs get free viral marketing; the trick is to still appeal to enough of your target market. This truck gets attention. It's a loud status statement that looks cheap to build, costs…
Some people will love it, some people will hate it, a lot of people are probably just kind of confounded by it but will come to like it after they see a few in person.
Either way it's absolutely dominating a news cycle, which isn't easy to do.