I'm a child of the 80s. I remember StarFox and the F-117 stealth plane being the neatest stuff ever. The old lambo countache with the faceted shape that was almost starwars-y and was the coolest thing on wheels. I'm nostalgic about those things. So this polygonal look is targeting my demo. ... That is the goddamned ugliest vehicle I've ever seen.
Someone on Reddit made a good point. They might be copying Sonic the movie's approach to marketing. Release a ugly version now, and then later on, release an improved version.
Coke's response:
"Some cynics will say that we planned the whole thing. The truth is we're not that dumb and we're not that smart."