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PayPal to acquire shopping and rewards platform Honey for $4B

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Re: PayPal to acquire shopping and rewards platform Honey for $4B

#151

Earlier quoted context omitted.

No, that's not correct. You can get rewards from the page you're already on, whether it's the cheapest or not. You're not redirected and you're not incentivised to switch the retailer. I'm getting their points from doing online grocery order directly from the supermarket site for example.

But is that superceding another site's affiliate link, or did you just go straight to the website yourself?

I'm going directly to the website.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#152

Earlier quoted context omitted.

Couldn’t you basically start any website and pay users $200 and get as many users as you want?

That's literally what PayPal did. They gave users $20 if you created an account. Over time, they lowered it to $10 and then $5. The program cost them ~$70m, but let them grow at 7-10% / day. They went from 800k accounts in March of 2000 to 4m in September, and then 11m in September of 2001.

Reminds me of the Monese rush my colleagues have. I heard they're giving referral money to both the inviting and the invited. So far, I've seen only the person who actively invites people to actually use it, because no one else actually needs it in the heavy presence of Revolut in our market. Basically, if you give away money, make sure people are actually using the product

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#153
post #147

Earlier quoted context omitted.

But if the other affiliates are more valuable then merchants do care if they piss them off. After all they want those high value affiliates to continue doing what they are doing

90% of affiliates are very small players that don't have any bargaining power. In most modern platforms, all the referrers are tracked. I'm pretty sure that big players do complain and they'll get a "first cookie" or at least partial attribution for the sales they make.

They have no individual bargaining power, but that doesn't mean they can be ignored. The more you ignore them the more go to greener pastures, the more you do for them the more resources they focus on your business.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#154
post #24

How does Honey make money, aside from the obvious data collection? I know a few people who use it, and I've cautioned them in the past that I can't think of any savory business model that would make this profitable. Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I'm missing? Their main site says they make commissions, but I don't know how to square that with…

I've read that part of what they do is effectively steal affiliate referrals from other websites. Say you click on an affiliate referral link from a blog that takes you to retailers website. Normally that blog would get a cut of whatever you buy at that retailer. However, if you then use your Honey extension, their affiliate link takes over and gets credit for the sale. Honey can then give you a small discount that i…

It's interesting to compare this discussion with how adblockers are treated. Either we're in favour of the user having control of the operation of their browser, including delegating that to extensions, or we're not.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#156
post #50

Earlier quoted context omitted.

Wikibuy was already acquired by Capital One.

What about Wikibuy is a wiki?

Wiki means fast in Hawaiian.

It came to be synonymous with online community editable websites for information.

But it's original meaning is from the Hawaiian phrase "wiki wiki" which means quickly.

So it makes sense. Quickbuy.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#158

Earlier quoted context omitted.

> appropriately minifying and not obfuscating, because many of their variable names are comprehensible Wouldn't most scripts run through a minifier have incomprehensible names?

There are also JS maps which allow you to download the obfuscated blob but still view more or less what is the original code; used for debugging React/JSX code, for example.

Outside of OSS, these are not frequently shared with the public. Is Honey's?

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#159

Earlier quoted context omitted.

But is that superceding another site's affiliate link, or did you just go straight to the website yourself?

I'm going directly to the website.

How do they (Honey) know, though?

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#160

Earlier quoted context omitted.

> appropriately minifying and not obfuscating, because many of their variable names are comprehensible Wouldn't most scripts run through a minifier have incomprehensible names?

Yes, if set to maximum minimization. They might retain the original names to help with debugging, possibly.

Chrome extensions allow minimisation, including destroying the original names. I'm curious how they review the extensions to be honest as they don't ask you to provide the source code or the source map.
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