101–110 of 195 posts
$4 billion acquisition price / 17 million monthly active users [0] = $235.29 per active monthly user [0]: https://investor.paypal-corp.com/node/10556/pdf
Couldn’t you basically start any website and pay users $200 and get as many users as you want?
Earlier quoted context omitted.
Couldn’t you basically start any website and pay users $200 and get as many users as you want?
That's literally what PayPal did. They gave users $20 if you created an account. Over time, they lowered it to $10 and then $5. The program cost them ~$70m, but let them grow at 7-10% / day. They went from 800k accounts in March of 2000 to 4m in September, and then 11m in September of 2001.
Earlier quoted context omitted.
Most affiliate networks are pretty shit about tracking. Last click attribution is how it generally works. Some have started keeping track of when you landed vs when you got the affiliate link, but it’s a grey area as far as user intent. Let’s say I got to checkout and after tax and shipping the product was too expensive. I use Honey or search for a coupon and the price goes down and I complete a sale. Did the deal si…
That happened to me literally an hour ago. I checked out and when the shipping was added the price felt high. I left the cart open and started browsing Reddit. I was waffling on the purchase. Then I remembered to Google for coupon codes and I found one and put it in and at the new price I checked out.
How does Honey make money, aside from the obvious data collection? I know a few people who use it, and I've cautioned them in the past that I can't think of any savory business model that would make this profitable. Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I'm missing? Their main site says they make commissions, but I don't know how to square that with…
I've read that part of what they do is effectively steal affiliate referrals from other websites. Say you click on an affiliate referral link from a blog that takes you to retailers website. Normally that blog would get a cut of whatever you buy at that retailer. However, if you then use your Honey extension, their affiliate link takes over and gets credit for the sale. Honey can then give you a small discount that i…
How does Honey make money, aside from the obvious data collection? I know a few people who use it, and I've cautioned them in the past that I can't think of any savory business model that would make this profitable. Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I'm missing? Their main site says they make commissions, but I don't know how to square that with…
I've read that part of what they do is effectively steal affiliate referrals from other websites. Say you click on an affiliate referral link from a blog that takes you to retailers website. Normally that blog would get a cut of whatever you buy at that retailer. However, if you then use your Honey extension, their affiliate link takes over and gets credit for the sale. Honey can then give you a small discount that i…
They capture the most valuable sales--i.e., those made with the immediate intent to purchase--and direct those purchasers to the cheapest site in exchange for a commission.
It comes down to a question of what is more valuable to the seller. The blogger may have created the intent to purchase the product but Honey created the intent to purchase from the specific seller. And to the seller, that is far more valuable, especially as a lot of Honey-generated sales may have been sales that would have otherwise gone to competitors.
Earlier quoted context omitted.
Couldn’t you basically start any website and pay users $200 and get as many users as you want?
That's literally what PayPal did. They gave users $20 if you created an account. Over time, they lowered it to $10 and then $5. The program cost them ~$70m, but let them grow at 7-10% / day. They went from 800k accounts in March of 2000 to 4m in September, and then 11m in September of 2001.
Within a month everyone on campus had an account.