I thought honey was a pure scam, it's not?
They are EBates, without the cash back. They just auto-plug coupons into coupon code forms and take the referral money.
PayPal to acquire shopping and rewards platform Honey for $4B
61–70 of 195 posts
Re: PayPal to acquire shopping and rewards platform Honey for $4B
#62Earlier quoted context omitted.
Major retailers typically have affiliate programs in which if an affiliate (say Honey) refers a customer to the retailer and the customer then makes a purchase, then the retailer will pay out a commission to the affiliate. This model is substantially similar to RetailMeNot, except Honey will automatically try every coupon they know of for you automatically.
But when does Honey ever refer a customer to a product? My impression is that you only ever use Honey when you're already about to make a sale -- you go to the product page, and Honey finds a discount for you. I'm not super familiar, does Honey run any advertisements or recommendations for products? It makes sense why I might pay a blogger affiliate revenue for referring a reader to my product, but I'm not going to p…
Most affiliate networks are pretty shit about tracking. Last click attribution is how it generally works. Some have started keeping track of when you landed vs when you got the affiliate link, but it’s a grey area as far as user intent.
Let’s say I got to checkout and after tax and shipping the product was too expensive. I use Honey or search for a coupon and the price goes down and I complete a sale.
Did the deal site offer value? Arguable.
Re: PayPal to acquire shopping and rewards platform Honey for $4B
#63Honey permissions in Safari Browser:
1. Can see all webpages in browsing history
2. Can read sensitive information from webpages, including passwords, phone numbers, and credit cards on all webpages
Re: PayPal to acquire shopping and rewards platform Honey for $4B
#64$4 billion acquisition price / 17 million monthly active users [0] = $235.29 per active monthly user [0]: https://investor.paypal-corp.com/node/10556/pdf
Yeah that was the first thing I calculated when I read that. That’s pretty nuts. Having an installed use base helps. They’ll continue to make cash off a large portion of checkouts.
Re: PayPal to acquire shopping and rewards platform Honey for $4B
#65Earlier quoted context omitted.
Major retailers typically have affiliate programs in which if an affiliate (say Honey) refers a customer to the retailer and the customer then makes a purchase, then the retailer will pay out a commission to the affiliate. This model is substantially similar to RetailMeNot, except Honey will automatically try every coupon they know of for you automatically.
But when does Honey ever refer a customer to a product? My impression is that you only ever use Honey when you're already about to make a sale -- you go to the product page, and Honey finds a discount for you. I'm not super familiar, does Honey run any advertisements or recommendations for products? It makes sense why I might pay a blogger affiliate revenue for referring a reader to my product, but I'm not going to p…
If you were going to buy something from Amazon and Honey tells you it's cheaper at Walmart, Walmart would reasonably want to pay Honey for driving business to them.
Re: PayPal to acquire shopping and rewards platform Honey for $4B
#66CamelCamelCamel had no idea what it was worth, Retailmenot missed the boat, wikibuy can now market itself for 4B to Square or something.
Funnily enough, Retailmenot sued Honey recently:
https://techcrunch.com/2018/06/27/retailmenot-sues-rival-hon...
Re: PayPal to acquire shopping and rewards platform Honey for $4B
#67Honey permissions in Safari Browser: 1. Can see all webpages in browsing history 2. Can read sensitive information from webpages, including passwords, phone numbers, and credit cards on all webpages
That’s the standard warning for extensions that inject their scripts on every page.
Re: PayPal to acquire shopping and rewards platform Honey for $4B
#68Earlier quoted context omitted.
It's so odd, because Venmo is both newer than PayPal, yet limited in the same stupid ways PayPal is (multi-stage xfers), which Square Cash avoids entirely. It's perplexing to me that Venmo ever caught on.
What do you mean by multi-stage xfers?
It transfers to your Venmo balance and not directly to your bank account.
Re: PayPal to acquire shopping and rewards platform Honey for $4B
#69A new high water mark in "they paid $x for a company I never heard of?!?"
Re: PayPal to acquire shopping and rewards platform Honey for $4B
#70I'm more amazed people still use Paypal in today's society.
Paypal effectively has a monopoly.