Top textual feature predicting snake oil: calling the product AI rather than ML.
For example, I was networking for some jobs in data science - and was approached by some energy company. Struck up a conversation with the guy (older exec), and he said "so I hear you have a background from AI, correct?" to which I replied "I have a degree in Machine Learning, and have worked with etc." - he just replied "Oh, we don't really need any mechanical engineers now"
So I asked him, mechanical engineering? He pointed out that I said MACHINE, and assumed it had something to do with, you know, physical machines and stuff - so in the domain of mechanical engineering.
So, from then, I went easy on using Machine Learning unless I was fairly confident the other guy had some domain knowledge. If I talk with non-technical salespeople, or older executives, I just leave it at AI.