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TikTok hits 1.5B downloads, outperforming Instagram

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Re: TikTok hits 1.5B downloads, outperforming Instagram

#21
post #10

Can you find interesting video(non funny) on tik tok ? For example if your interested in bike, can you find cool bike related stuff ? Or is it just some people doing funny thing with some music on it ? I tried it a few months ago and found only funny videos. It's cool but it's not what's going to create a account on it. I like Instagram or YouTube because I can follow thing I'm interesting in.

My impression is that it is a quick, simple, but extremely effective medium for artistic expression.

In a sense it is very pure; it is not about anything specific and, more importantly, it is not about showing a fake, happy, successful version of yourself.

While I am too old to participate in it, as a medium it looks more healthy in term of living with your online persona (compared to insta-models and travel vlogging).

> It's cool but it's not what's going to create a account on it.

The reason to create an account would be not to watch videos but to make videos. In that tiktok feels a bit like a teenager version of a twitter, youtube chimera.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#22
post #10

Can you find interesting video(non funny) on tik tok ? For example if your interested in bike, can you find cool bike related stuff ? Or is it just some people doing funny thing with some music on it ? I tried it a few months ago and found only funny videos. It's cool but it's not what's going to create a account on it. I like Instagram or YouTube because I can follow thing I'm interesting in.

I've started seeing more cooking clips that are actually pretty well made and work well on the medium. If more content creators of various interests adopt it as a platform, it might be worthwhile.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#23

Earlier quoted context omitted.

And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).

What's the operating margin? Of course a new company will have like 0 ads as it tries to capture market share and be cool. Once VC moneys runs out and they need to make money, believe me, you'll see ads.

The parent company is profitable now (https://www.cnbc.com/2019/09/30/tiktok-owner-bytedances-firs...).

Re: TikTok hits 1.5B downloads, outperforming Instagram

#24
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Re: TikTok hits 1.5B downloads, outperforming Instagram

#26
Im surprised at peoples comments like "its not organic growth" and "they'll never be profitable" - how is TikTok different to snap/insta/fb in the early years? The thing that matters in that biz is hitting critical mass of users. Then they can spend the next 10 yrs bleeding their users in long tail of platform stickyness.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#27
From a fraud perspective, it would be extremely cheap to fake downloads.

Since Chinese companies aren't audited the same way US companies are, yet they can still list on exchanges, having some outside "probable" growth metric gives more credibility to their internal numbers.

I'm not saying it's all fake. I'm just saying it wouldn't take very much resources to fake this, and ByteDance has the resources, and we don't really audit them, so I'd gladly miss out on this growth opportunity, but that's just me.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#29
Astroturfed or not TikTok has excellent creators (for now anyway I'm sure it will be ruined as it becomes more popular if history teaches us anything about fads). Just go watch a TikTok compilation on YouTube if you want to get the best parts of it without downloading the app. It's easy to burn 1-2 hours mindlessly watching absurd videos.

I really shouldn't be saying this because I'm not a big fan of Facebook, but if someone at FB HQ is racking their brain for a solution to destroy TikTok it is very very easy. Do what you did to destroy your own product. Create an influx of lame people to produce content for it. When the "For You" page of TikTok is just un-ironic minion memes and Karen levels of "Live, Love, Laugh" people won't use it much longer.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#30
What amazes me is that Tik-Tok fills the void created when Twitter killed vine.

Given the popularity of Vine, and the outrage when Twitter killed it, I have no idea why they thought it was a good move.

I’m bullish on Tik-Tok because I think it’s the next logical evolution of social media (and totally captures the Vine fan base which was pretty big to begin with)

First there was text, both Facebook and Twitter. Then images with instagram. Now people want videos that they can consume in short bits of time en mass.

I think you would be amiss to not see TikTok as a potentially big player in social media in the future.

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