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TikTok hits 1.5B downloads, outperforming Instagram

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Re: TikTok hits 1.5B downloads, outperforming Instagram

#11
"It is the third most-downloaded app outside of gaming this year. Numbers one and two are WhatsApp and Messenger, while four and five are the Facebook app and Instagram."

Facebook owns 4/5 of the most downloaded apps - just let that sink in for a minute. This space needs competition pretty badly.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#12

Earlier quoted context omitted.

And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).

What's the operating margin? Of course a new company will have like 0 ads as it tries to capture market share and be cool. Once VC moneys runs out and they need to make money, believe me, you'll see ads.

On average, I see an ad about every 7 videos on TikTok. Given a video is no longer than a minute, that puts the ad dispersement about on par with Youtube.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#13
post #11

"It is the third most-downloaded app outside of gaming this year. Numbers one and two are WhatsApp and Messenger, while four and five are the Facebook app and Instagram." Facebook owns 4/5 of the most downloaded apps - just let that sink in for a minute. This space needs competition pretty badly.

There was competition and FB used their war chest to buy them all, sans messenger. They forced people to download messenger to see FB messages on mobile. They also lied and said you had a message when you really didn’t. Just to force the messenger download.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#14
post #6

Earlier quoted context omitted.

And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).

In other words, you like it more because it isn't trying to actually be profitable yet. If it needed to make money right now, you would see the same level of annoying advertising as on other platforms.

I would consider the number of ads that TikTok runs to be on par with Youtube. However, they do it without the annoyance that Youtube forces on viewers.

I removed the Youtube app from my phone and bookmark from my toolbar. That's how annoying I felt their ad scheme was.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#15
post #11

"It is the third most-downloaded app outside of gaming this year. Numbers one and two are WhatsApp and Messenger, while four and five are the Facebook app and Instagram." Facebook owns 4/5 of the most downloaded apps - just let that sink in for a minute. This space needs competition pretty badly.

This is less because Facebook is big and more because it’s the largest tech company without an OS. More people use Google or Apple’s native Mail client, browser, calendar.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#16
post #9

Earlier quoted context omitted.

And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).

instagram ads are skippable too?

I wouldn't know. I don't use Instagram or Facebook.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#17
post #10

Can you find interesting video(non funny) on tik tok ? For example if your interested in bike, can you find cool bike related stuff ? Or is it just some people doing funny thing with some music on it ? I tried it a few months ago and found only funny videos. It's cool but it's not what's going to create a account on it. I like Instagram or YouTube because I can follow thing I'm interesting in.

Because one app is more used doesn’t mean other apps aren’t useful.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#18
I recently was watching a stream where the topic was playing bootleg versions of games on an Android tablet. Instead of microtransactions, many of the games would forcefully stop the game and prompt the user to install TikTok in a way that looked impossible to avoid. This definitely seems to imply that TikTok is directly paying for installs and gives me doubt about their organic growth.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#19
post #9

Earlier quoted context omitted.

And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).

instagram ads are skippable too?

You don't have to wait to skip.
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