TikTok hits 1.5B downloads, outperforming Instagram

#1

Post by elorant » Tue, Nov 19, 2019, 2:09 PM UTC

TikTok hits 1.5B downloads, outperforming Instagram
businessinsider.com

Re: TikTok hits 1.5B downloads, outperforming Instagram

#2

Post by nriconalla » Tue, Nov 19, 2019, 2:14 PM UTC

Wow that is really a great competition but I guess TikTok really doing great because there are lot of funny and good content or videos uploaded.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#3

Post by rvz » Tue, Nov 19, 2019, 2:40 PM UTC

> TikTok poses a major threat to Facebook and Instagram in particular.

Billions of downloads doesn't tell you if 'something is growing' it's the Daily Active Users. Ask them how TikTok plans to make money in order to remain profitable and they will completely fall tone deaf.

This article tells you nothing about TikTok outperforming instagram.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#4

Post by Fjolsvith » Tue, Nov 19, 2019, 2:52 PM UTC

nriconalla wrote: post #2

Wow that is really a great competition but I guess TikTok really doing great because there are lot of funny and good content or videos uploaded.

And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).

Re: TikTok hits 1.5B downloads, outperforming Instagram

#5

Post by sorenn111 » Tue, Nov 19, 2019, 2:54 PM UTC

Fjolsvith wrote: post #4

nriconalla wrote: post #2

Wow that is really a great competition but I guess TikTok really doing great because there are lot of funny and good content or videos uploaded.

And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).

What's the operating margin? Of course a new company will have like 0 ads as it tries to capture market share and be cool. Once VC moneys runs out and they need to make money, believe me, you'll see ads.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#6

Post by mdorazio » Tue, Nov 19, 2019, 2:54 PM UTC

Fjolsvith wrote: post #4

nriconalla wrote: post #2

Wow that is really a great competition but I guess TikTok really doing great because there are lot of funny and good content or videos uploaded.

And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).

In other words, you like it more because it isn't trying to actually be profitable yet. If it needed to make money right now, you would see the same level of annoying advertising as on other platforms.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#7

Post by enahs-sf » Tue, Nov 19, 2019, 2:58 PM UTC

rvz wrote: post #3

> TikTok poses a major threat to Facebook and Instagram in particular. Billions of downloads doesn't tell you if 'something is growing' it's the Daily Active Users. Ask them how TikTok plans to make money in order to remain profitable and they will completely fall tone deaf. This article tells you nothing about TikTok outperforming instagram.

While I agree that downloads in and of themselves aren’t super telling, if we think about the conversion rate to user this is still an insane amount of people. At 20% conversion, that’s 300M users. Even 1% DAU from that would be 3M people and probably from a segment of people that are the most valued (ages 14-25) to instagram from an audience perspective.

Now what the retention looks like, that’s another story.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#8

Post by cm2187 » Tue, Nov 19, 2019, 2:58 PM UTC

rvz wrote: post #3

> TikTok poses a major threat to Facebook and Instagram in particular. Billions of downloads doesn't tell you if 'something is growing' it's the Daily Active Users. Ask them how TikTok plans to make money in order to remain profitable and they will completely fall tone deaf. This article tells you nothing about TikTok outperforming instagram.

Does it matter? Even if they are on tiktok (whatever that is, I am getting too old for that shit) watching something without ad, they are not on instagram watching something with ads.

Re: TikTok hits 1.5B downloads, outperforming Instagram

#9

Post by bil7 » Tue, Nov 19, 2019, 2:58 PM UTC

Fjolsvith wrote: post #4

nriconalla wrote: post #2

Wow that is really a great competition but I guess TikTok really doing great because there are lot of funny and good content or videos uploaded.

And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).

instagram ads are skippable too?

Re: TikTok hits 1.5B downloads, outperforming Instagram

#10

Post by BoumTAC » Tue, Nov 19, 2019, 2:59 PM UTC

Can you find interesting video(non funny) on tik tok ?

For example if your interested in bike, can you find cool bike related stuff ? Or is it just some people doing funny thing with some music on it ?

I tried it a few months ago and found only funny videos.

It's cool but it's not what's going to create a account on it.

I like Instagram or YouTube because I can follow thing I'm interesting in.