Microsoft Advertisement Inc.
21–30 of 212 posts
Re: Microsoft Advertisement Inc.
#22Microsoft had the dominant consumer operating system since the 1980s. Using that advantage (and not innovation and quality !) they were able to grab substantial chunks of other markets: Word processing, commercial compilers, cloud computing etc. Next up is digital assistants and advertising. What is the alternative for average consumers ? Chrome books ?
Chromebooks have the same problem; they’re backed by an advertising & stalking company - the laptop is just the carrot on the stick; the main objective is to gather data and waste your time with ads. The only alternative is Apple; they’re not perfect and have done some scummy things (see the right to repair, etc) but their whole marketing has been based around privacy and I can’t see them screwing that up as it’s pre…
"Advertising in Apple Apps: View the information used by Apple to deliver more relevant ads to you in Apple News, Stocks and the iOS App Store. Your personal data is not provided to third parties."
Apparently, you will see ads in their newest apps: News and Stocks apps (and ads for other apps in App Store).
Re: Microsoft Advertisement Inc.
#23I have been seeing this MS vs other debates since decades. Why Linux has not been able to come up with a consumer OS. Why Windows or MAC only rule in consumer OS space?
The computer market is dwarfed by the mobile market. Don’t forget that Apple became more successful than Dell in the early 2000s selling iPods of all things not by trying to compete in the enterprise.
Re: Microsoft Advertisement Inc.
#24The link from the PDF booklet targeted to those who would buy Microsoft's ad services: https://about.ads.microsoft.com/en-us?s_int=en-us-gct-web-sr... "Sign up for a Microsoft Advertising account to take advantage of these tools or get in touch with an account representative. If you already have a Microsoft Advertising account, log in or talk to your account representative about how to be a High Performer" which lead…
"Your secret tool to master the customer journey" Is that a high powered hunting rifle hanging out the back of the vehicle?
Re: Microsoft Advertisement Inc.
#25Re: Microsoft Advertisement Inc.
#26Re: Microsoft Advertisement Inc.
#27I have been seeing this MS vs other debates since decades. Why Linux has not been able to come up with a consumer OS. Why Windows or MAC only rule in consumer OS space?
Re: Microsoft Advertisement Inc.
#28Just use Linux. It's really that simple.
Re: Microsoft Advertisement Inc.
#29I have been seeing this MS vs other debates since decades. Why Linux has not been able to come up with a consumer OS. Why Windows or MAC only rule in consumer OS space?
Apple never wanted the enterprise. Hardware sells to the enterprise are low margin, require babysitting and they require backwards compatibility forever. The computer market is dwarfed by the mobile market. Don’t forget that Apple became more successful than Dell in the early 2000s selling iPods of all things not by trying to compete in the enterprise.
I agree with much of this, except the idea that enterprise sales are low margin. Once you lock in an enterprise customer, the cost of switching to another provider becomes a large barrier. Your margin is dictated largely by the cost of your product, minus the cost of the competitor's, plus the cost of switching. If the cost of switching is high, the margins can also be high.
Apple does not derive its margins from the cost of switching (changing phones is relatively easy). They do generally have a better product, but they also provide incredible branding around being the best. Apples margins are dictated by cost of Apple's product, minus the competitors, plus value of affiliating yourself with their brand.