Earlier quoted context omitted.
This. A thousand times. We are developers ourself. 4 years ago we built a great tool (a remote logger for mobile apps)[1] internally for ourselves. We had such a huge benefit from it when developing mobile apps, we thought this tool must be very useful to other developers as well. It was a no brainer to turn it into a SaaS product. But we had no clue about how to market it to people. So we started reading every book…
Did you put any ad spend behind those blog posts, or did traffic come organically?
So all of our traffic is now organic.