Disney, IP, and “Returns to Marginal Affinity”
matthewball.vc
Disney, IP, and “Returns to Marginal Affinity”
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Re: Disney, IP, and “Returns to Marginal Affinity”
#2Disney has always been a juggernaut but sheesh it's enormous now.
Re: Disney, IP, and “Returns to Marginal Affinity”
#3Re: Disney, IP, and “Returns to Marginal Affinity”
#4Most people I've talked to DON'T believe the star wars series has gotten better from a story telling perspective, as this article proposes. I don't think most people believe live-action remakes of their classic cartoons is quality story-telling. I think they are just really good at reading market trends, have enough money in their coffers to acquire whatever is becoming the next big thing, advertise and push it into becoming a cultural phenomenon, then moving onto whatever is next once they've exhausted that IP.
Edit - and to be clear, I most likely have a very jaded view here. I don't like disney as a company, nor am I a fan of superhero movies, star wars, or a lot of what the company has been pushing for the last decade or so. I respect their ability to make a ton of money, but I don't like a majority of what they create anymore, nor how they treat a majority of their employees.
Re: Disney, IP, and “Returns to Marginal Affinity”
#5Re: Disney, IP, and “Returns to Marginal Affinity”
#6It's somewhat terrifying that a single company will effectively own the majority whole market for blockbuster films in NA. Disney has always been a juggernaut but sheesh it's enormous now.
They've pulled off a Google or Facebook level of domination over their market, it's incredible for a rather old industry.
Re: Disney, IP, and “Returns to Marginal Affinity”
#7I disagree with this article that this is all about their ability to "tell stories", as much as management that's really good at identifying which company to acquire next so they can squeeze every last cent from consumers for whichever IP they are pushing at the time. Most people I've talked to DON'T believe the star wars series has gotten better from a story telling perspective, as this article proposes. I don't thi…
That's a really good summation of my views on Disney. It's obvious they know how to build consistently polished stories that will be consistently enjoyable to a wide audience. I respect that.
But it's not clear to me that's a goal worth pursuing, or that the artistic value of their movies has gone up because of that. It's good to have some media that's safe and predictable and that is primarily motivated by market trends. But when that's all a company is making, then behind that nice facade lies a deeply cynical way of looking at the world, where creative choices are calculated for broad appeal rather than for their inherent value.
I'm not going to say that's all Disney makes. Just that the percentage of films Disney is making that fall into that category is growing at a rapid clip.
It's a jaded view in the sense that I'm cynical about Disney, but it's really not me trying to crap on popular things. There are a lot of popular things that are really, really good. But I know when a movie actually feels special and honest to me, when I feel like the author genuinely had a good reason to make it, and made it because they loved it. And Disney movies don't feel that way to me. They're glossy, and pretty, and impressive, and they know the right things to say, but they're made of plastic instead of flesh.
Re: Disney, IP, and “Returns to Marginal Affinity”
#8I disagree with this article that this is all about their ability to "tell stories", as much as management that's really good at identifying which company to acquire next so they can squeeze every last cent from consumers for whichever IP they are pushing at the time. Most people I've talked to DON'T believe the star wars series has gotten better from a story telling perspective, as this article proposes. I don't thi…
I think that Disney is doing to SW what they do to everything... they make it appeal to the maximum possible audience for the maximum possible profit. There's no deep desire to create amazing stories, there's no attempts at making something special, they're just the McDonalds of entertainment. The stuff they make is "good". You'll still pay for it, and enjoy it, but you'll always end up feeling like they could've done better. It's all just formulaic mass-produced share-holder stuff now, but it does the job.
Re: Disney, IP, and “Returns to Marginal Affinity”
#9I disagree with this article that this is all about their ability to "tell stories", as much as management that's really good at identifying which company to acquire next so they can squeeze every last cent from consumers for whichever IP they are pushing at the time. Most people I've talked to DON'T believe the star wars series has gotten better from a story telling perspective, as this article proposes. I don't thi…
They've still got animated features, some TV cartoons, some live action sitcoms, but also theme parks and resorts, a video game studio, a theatrical group, a cruise line, a radio station (and a line up of recording artists), cable channels, retail chains, a timeshare program, and a publishing company. Storytelling factors in some of those somewhere but Disney has moved way beyond it's storytelling roots.
I can't even say there's a strong central vision driving their films these days like when Walt was still alive and they were primarily an animation studio or even during their renaissance. When they are storytelling, their successes and failures seem to come down to who they hire or what companies/properties they pick up.
I will say that at least on the animation side they seem to stay out of the way of the creative types and give them the freedom to do what they need to. Disney has some terrible business practices, but they do manage to get their hands on some incredibly talented people who have done some really good work over the years.
Re: Disney, IP, and “Returns to Marginal Affinity”
#10I disagree with this article that this is all about their ability to "tell stories", as much as management that's really good at identifying which company to acquire next so they can squeeze every last cent from consumers for whichever IP they are pushing at the time. Most people I've talked to DON'T believe the star wars series has gotten better from a story telling perspective, as this article proposes. I don't thi…
I'm a SW fan, have been my entire life. Not one of the fans that go super-deep into lore and nit-picking every aspect of every movie and debating it all (although I do respect that level of fan too, and think they create some interesting discussions/content), but I've watched every movie a few times, read a heap of the books, play all the games, collect the Lego, etc etc. I think that Disney is doing to SW what they…
They used to be much more experimental as an animation studio but some of those projects didn't do as well. It'd be great if they could alternate between telling "safe" stories and passion projects like Fantasia or even films like Tron but I guess it's hard to pitch something risky when you can get a guaranteed hit by doing it by the numbers. The last movie I think they really took a chance with was Treasure Planet and that movie was pitched over and over for more than a decade before they agreed to make it.