The one position every startup needs- Secret Weapon #2
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The one position every startup needs- Secret Weapon #2
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Re: The one position every startup needs- Secret Weapon #2
#2Love to hear any comments or feedback about what you guys think.
Re: The one position every startup needs- Secret Weapon #2
#3Love to hear any comments or feedback about what you guys think.
nice work finding nick. Has he had an success yet?
Re: The one position every startup needs- Secret Weapon #2
#4Love to hear any comments or feedback about what you guys think.
So essentially you allow the new guy to work on the marketing side of the site without fear of "breaking" any of any critical backend functionality? I assume he was able to get started fairly quickly (not much to learn besides some html and css).
I love the thought of A/B testing. But like you said, until I hit that 100/$1000 threshold, I still need to work on a lot of other things besides conversion rate (i.e. marketing.)
Looking forward to secret weapon #1.
Re: The one position every startup needs- Secret Weapon #2
#5Love to hear any comments or feedback about what you guys think.
nice work finding nick. Has he had an success yet?
It's interesting where about 80% of our test don't produce any significant results. One test nearly doubled our conversion of email and another one that is on-going now has done about a 30% increase.
Re: The one position every startup needs- Secret Weapon #2
#6Love to hear any comments or feedback about what you guys think.
So essentially you allow the new guy to work on the marketing side of the site without fear of "breaking" any of any critical backend functionality? I assume he was able to get started fairly quickly (not much to learn besides some html and css). I love the thought of A/B testing. But like you said, until I hit that 100/$1000 threshold, I still need to work on a lot of other things besides conversion rate (i.e. marke…
Yea, he's not excused from checking in crappy code but he can basically push out any feature idea he has.
We have a master list of things to test, we prioritize weekly and pick the ones every Monday that he wants to do.
Re: The one position every startup needs- Secret Weapon #2
#7Love to hear any comments or feedback about what you guys think.
What kind of a/b testing tools are you using? Homegrown? Optimizely?
Re: The one position every startup needs- Secret Weapon #2
#8Love to hear any comments or feedback about what you guys think.
nice work finding nick. Has he had an success yet?
The two biggest surprises to me so far:
1- About 80% of tests are producing results that don't show increase / decrease
2- Assuming things will work better is completely off. I was convinced my lightbox idea from the article was easier for the user but turned out it was annoying.
One thing is a balance of making things too annoying vs getting features that help us grow. An on going challenge of always trying to do right by our visitors and customers.
Re: The one position every startup needs- Secret Weapon #2
#9Love to hear any comments or feedback about what you guys think.
What kind of a/b testing tools are you using? Homegrown? Optimizely?
Homegrown at this point. Nick built it :)
We were using kissmetrics, google site optimizer and google analytics. All great tools but as we are growing we didn't like the delay in the data and didn't trust all the data integrity.
He is thinking of open sourcing our optimization engine at some point in the future.
Any interest?
Re: The one position every startup needs- Secret Weapon #2
#10Love to hear any comments or feedback about what you guys think.
Interesting way of approaching a/b testing. The core offering is in place so having a college intern just test as many things as humanly possible seems like palatable to any founder/exec. Might have to try this...