351–360 of 372 posts
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great insight. any source for that claim ? thks
What claim are you referring to?
Also: please disclose your specific conflict of interest, presumably you have some since you appear to work in the field.
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> advertising is a huge deal for the health of the internet, despite its vilification This is basically tautological though. Yes, the status quo is that advertising drives the revenue that dominates most of the content and app creation that exist today. Who can say what it would be like if advertising were removed? I don't think this is easy to answer, and I'm default skeptical of research since the conflict of inter…
Not a tautology. Just insufficiently creative thinking. Don't most of us here remember the olden days of the web? When internet advertising was a waste of time and most websites were funded from the pockets of the creators. I mean, even today that's partly common - how many bloggers and podcasters are asking for topup funding. It's silly and wrong to think the internet would die without advertisers. Big content produ…
It's like the situation on smartphones with apps. Many people and companies have tried to get people to pay for them again (like Nintendo with Super Mario Run), but the audience wasn't having any of it, since they'd gotten used to 'free with in game purchases/ads' as the default. So the attempts faltered, and most went back to the exploitative models instead.
> a Super Bowl ad cost three million dollars. Why? Because that’s how much it cost. What does it yield? Who knows. This article is awesome. In my free time I'm building an advertising platform that topic matches ads off the content of the web pages. No tracking of users. I'm hoping to allow people to host and run their own all inclusive self contained advertising platform for just a licensing fee. I also have a way t…
You'll never beat uBlock origin.
Great to see an article like this. This subject is almost suspiciously under-researched by journalists. There 's definitely something rotten in the promises that internet advertising has become somehow more effective. If that were true, wouldn't businesses notice? Wouldn't they spend a bigger part of their revenue on ads ? Wouldn't that return even bigger ROIs? Yet businesses spend roughly the same for over a century…
> Wouldn't they spend a bigger part of their revenue on ads ? That isn't the best question. Businesses spend stupid money on advertising in the mere hope and faith of grabbing attention. Sites like Google (the actual search engine) are really good at measuring effectiveness because their entire revenue model is built on micro-auctions measured by engagement. The better question is: If digital advertising were so effe…
A very easy way to break this argument is to not look at huge known companies like eBay and Amazon, but brand new companies 1-2 years old that have grown almost entirely by online ads. Eventually word of mouth kicks in, but there are plenty of smart operators that built their entire brand and revenue off of ads. Works best in online direct to consumer brands.
...there are plenty of smart operators that built their entire brand and revenue off of ads. Can you name one? I find it very hard to believe there are any companies that have scaled up only using online adverts. Why would the founders of a business do that when they can grow in their local market by talking to people as well as buying online ads for wider reach?
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And it sounds like the person you’re responding to is countering this very premise. “They don't want their ad dollars to be spent paying publishers for content that's controversial because it makes them look bad.”
They care insofar as political controversy is concerned. Topically, they are not concerned. This is the distinction I feel does exist.
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What claim are you referring to?
Maybe the ROI numbers you qoute in reply to a long explanation about ad-spend ROI numbers being as reliable as a noth korean non-proliferatin pledges? Also: please disclose your specific conflict of interest, presumably you have some since you appear to work in the field.
As to conflict of interest, I did mention we work with a lot of advertisers but certainly not a conflict of interest, simply sharing the thought process of advertisers today. When we run incrementality tests, sometimes it shows that the campaign is not performing and then we stop the campaign.
So my comment above is not intended to mean “spend on marketing”, but rather “if you do spend on marketing today, you should make sure it actually delivers incremental value and therefore you should measure that incrementality.
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So, how is Rogan funded? And what is he advertising? His Patreon? Product placement? Ideological placement?
There are over 5 minutes of ads at the start of every Joe Rogan podcast, as well as others throughout. One analyst suggests Rogan has acheived a net worth over $1bn based on the number of downloads & estimated advertising revenue based on those figures: http://www.insideradio.com/podcastnewsdaily/joe-rogan-podcas...
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I have clicked on ads. I wish ads were better or more relevant, I find myself spending unreasonable amounts of time looking for things which should be more easily found - a problem which could be solved with better advertising. You could advertise books/shows/movies to me (based on your current search, your wish list, your past purchases, you might be interested in ...) because I'm certain there are plenty of books I…
> there are plenty of books I would be interested in which I don't know exist ... > The problem there is I'm generally only going to be interested in long tail items, ... Yup. For that problem, did some original applied math based on some advanced pure math prerequisites and wrote the software for the math and for the corresponding Web site -- software appears to run as intended. Need to add some data and do an alpha…
Also, it’s seems that your product has been “almost ready” for some time now, just out of curiosity, what are the main blockers?