How to Find Consulting Clients
chrisachard.com
How to Find Consulting Clients
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Re: How to Find Consulting Clients
#2Every time I attempt to go indy, I land a good lead, go through the preliminary stages, and then the deal goes flat. It's almost like there's a blacklist out there and my name is on it for some reason. I know that is likely untrue and I scour Google with my name to see if some oddity comes up but really there's nothing. It should be no more difficult for me than others and yet it has been.
Re: How to Find Consulting Clients
#3Re: How to Find Consulting Clients
#4RFPs? RFQs?
This is all about "freelancing" and subcontracting, and may serve as a helpful intro to the person who isn't already in this (well-trod) labor market.
Re: How to Find Consulting Clients
#5He's spot-on with that last part: you only need a few. The same few contacts (4-5) have brought me more work than I can actually do, and I often have to say no. It's pretty hard maintaining a relationship with all of them, though: when you say no, they have to look elsewhere, and that's when the relationship can falter.
Re: How to Find Consulting Clients
#6Also, I tend to do 80% of my work with the same two clients - professional services firms that subcontract work to me. On one hand this is obviously a risk, but I know that I'm the most profitable consultant for one of the customers (significantly more profitable than their in-house consultants) and when I get in to a time crunch it is easier to deal with because a lot of the time it's a conflict between two of their projects and not one of their project s and one unrelated to them.
Re: How to Find Consulting Clients
#7I didn't see any advice on becoming a vendor or otherwise making inroads apart from cold calls on FTE reqs. RFPs? RFQs? This is all about "freelancing" and subcontracting, and may serve as a helpful intro to the person who isn't already in this (well-trod) labor market.
Once you're established, I find that people don't think about "finding new clients" so much as "winning new contracts" - which (as you point out) - is entirely different.
If you're trying to win big projects (vs "find clients"), you probably have a small team already, and then yes, that's when you really get into RFPs, etc.
In the beginning though - I would advise against going after big projects that need multiple rounds of selection, etc - and instead focus just on relationships. Then, once you have a small base of clients, you can decide to go bigger from there.
Re: How to Find Consulting Clients
#8I pretty much agree that everybody kind of faces the same question and feelings. To be honest, I might have taken a small leap of faith as I pulled the trigger before securing a client. Though the only reason I felt comfortable with it is that I've been in the space enough to be pretty sure I can land a client in the first month or so (seems like it's happening).
The best advice you can have is 'talk to people'. Most starters think you're BSing them, but nearly everybody fails to leverage their network. You can't go indie fresh from college but after a couple years and some projects it's easy enough.
Talk, talk and talk some more. Don't be shy to send emails and chat people up on LinkedIn. Works wonders once you put yourself out there. Look at your contacts list now and you can surely find at least one that would be able to get you started with some work now or in the very near term.
The reason everyone keeps iterating on the same 'general/bland advice' is that it really is the bread and butter of it. Talk more, can't say it enough. Be honest, be respectful, don't spam, but don't be shy to talk to strangers in your line of work.
Not sure if this helps anyone, but just wanted to say it's easier than most of you think. You need a marketable skill, a minimal network and to talk. If you're doing honest work, things pick up on it's own.
Known pitfalls - there's more to running a consultancy than just talking and working, admin work takes a lot of time as well. Plan for the extras.
Re: How to Find Consulting Clients
#9He's spot-on with that last part: you only need a few. The same few contacts (4-5) have brought me more work than I can actually do, and I often have to say no. It's pretty hard maintaining a relationship with all of them, though: when you say no, they have to look elsewhere, and that's when the relationship can falter.
It is a balance. Turning down work is dangerous, and the generally opposite of why you're in business. But giving other firms too much leverage will kill you just as dead as insufficient work. I started getting nervous when one company was over 50% of our income, but there was disagreement about urgency and what exactly to do about it with my partners, and we dithered until the bomb went off.
Re: How to Find Consulting Clients
#10Short version: Consultants tell the client what to do. Contractors are brought on to do what they're told.
The advice in the article is a lot about "do you need someone do to ___ task" or "are you hiring an FTE, and could you do with a contractor instead" and that's contracting, not consulting. It's still valuable advice, but you don't find consulting clients this way.